Page 6 - NewsLync Winter 2014

Winter 2014 6
NewsLync by Telecom Reseller

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necessary to deploy a new solution can be vative and multi-function appliances, such
significant. This is particularly true when as Sangoma’s NetBorder Lync Express.
the customer is looking to integrate voice For experienced Microsoft partners, the services in the Lync environment with a ability to quickly deploy Lync not only online
legacy PBX system or the PSTN. Some reduces configuration and integration costs,
market-leading providers are facing this but also gets the customer up and running
challenge head on, and cutting installation quickly, which remains the primary objec-
costs in half in the process. tive of our business. %
Connecting a TDM-based PSTN or a
legacy PBX to Lync requires a media or
VoIP gateway. In an all-IP network or AiQ 5.0
when connecting to SIP trunks, a Session
Border Controller (SBC) is needed to con-
nect, mediate SIP variances, and transcode media streams to ensure seamless connec-
tivity. While the variety of configurations
and combinations can seem dizzying, keep-
ing deployments simple keeps installation
costs down and productivity up.
A complete, UCMA-certified
Sangoma master reseller Advanticom,
contact center solution
based in Pittsburgh, reports that it is
increasing productivity and reducing instal-
lation costs by deploying the Sangoma
NetBorder Lync Express–a unifying gate-
way and SBC – to connect traditional voice and Lync networks in its enterprise Lync
Evolve to and Office 365 projects. Advanticom is a
Managed Partner of Microsoft with Gold
Competency, and has extensive experience
Tomorrow...
with Lync, Exchange and Office 365, as
well as having deployed thousands of tele-
phony systems from providers like Cisco,
Toshiba and Mitel.
TODAY.
According to Advanticom president
Brian Conboy, the NetBorder Lync Express
enables the company to implement a com- plete Lync or Office 365 deployment in less
than half the time compared to the tradition-
al multi-server model. He reports that the
unique combination of a complete Microsoft
Lync server environment comprised of an
5 ways AiQ will change the way
SBC, gateway, active directory, MS Office
and Lync in a single appliance, along with
the ability to leverage existing Office 365
you communicate with customers:
subscriptions, delivers a powerful solution in
an easy-to-install, all-in-one package.
In the Cincinnati region, InTrust IT is also leveraging the flexible capabilities of
1. Complete call center functionality for Microsoft Lync the Lync Express appliance to efficiently
deploy Lync and Office 365. InTrust IT is
2. Enhanced outbound list & campaign management also a Sangoma master reseller as well as
a Microsoft Gold Partner with extensive
3. Proactive outbound capabilities
expertise in delivering on-site and hosted
Lync and Office 365 solutions. The com-
pany has standardized on Sangoma’s Lync
4. Native UCMA integration to Lync
Express due to the connectivity options
available in a single box.
5. Future-proof investment
According to InTrust IT chief execu-
tive officer Tim Rettig, the capacity of the Lync Express appliance is an excellent fit
for the 50-to-1000 seat enterprise that is
often too big for hosted, yet small enough
AiQ 5.0 adds the missing puzzle piece to your
where a multi-server installation would be
unnecessary. The value of having both a
Lync based customer communication strategy.
Lync-certified VoIP gateway and a Lync-
certified SBC integrated into the box adds
to installation efficiency, reduces training
for field personnel, and provides maximum
Learn more at
flexibility for customers that may want
to use some combination of IP and TDM technology. He also noted that in addition
acqueon.com/aiq4lync
to dramatically simplifying the configura-
tion for a telephony installation, having
the Lync server pre-installed on the device
sales@acqueon.com
saves both time and money.
While there may have been some initial
+1 (888) 946-6878 (North America/Europe) questions from customers regarding the
integration of Lync with legacy systems,
BUILDING BETTER RELATIONSHIPS +91 44 6108-4800 (APAC/MEA)
the consensus is that deployments can be
seamless and cost-effective through inno-

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