Page 5 - NewsLync Winter 2014

NewsLync by Telecom Reseller 5
Winter 2014

MarketS
Dworkin

ComputerTalk announces the opening Lync and Voice for Enterprises

f a representative office in Europe
in the middle
o
C
with the aging of existing voice infrastruc- omputerTalk, a leading provider of activity, allows us not only to better serve By Jeff Dworkin, Director of Marketing,
ture are prompting a look at new voice our global client base but also positions us Sangoma Technologies
Microsoft Lync based social media
I
solutions. For many this means examining more effectively as a valuable contribu- n the current market companies of all contact center solutions, announced
how to tightly integrate voice and data tor to the European Microsoft Lync eco- shapes and sizes are looking to take the opening of a representative office in
communications into a single platform.
system” says Mandle Cheung – CEO of advantage of Microsoft Lync 2013 for Amersfoort, the Netherlands. The estab-
To help sort out some of the options ComputerTalk.
UC. With the recent release of Lync Online lishment of a Dutch representative office
and opportunities I spoke with Tim Rettig, The new office will work with a care- and deployments that include enterprise reflects ComputerTalk’s international
CEO of InTrust IT, a Cincinnati-based fully selected network of Microsoft certi- voice and in some cases a complete PBX focus and its commitment to the European,
Microsoft Gold and Sangoma partner, to fied System Integrators who can bring replacement, there appear to be unlimited Middle Eastern and African (“EMEA”)
talk about the impact Lync is having. They Lync unified communications into their options.
markets.
offer custom deployments as well as hosted services.
customer’s contact centers and who are able to extend the power of contact center Sangoma has recently deployed Lync “The opening of the Dutch office marks a major commitment to the EMEA region
According to Tim the market for tradi- applications to the rest of the enterprise. using their NetBorder Lync Express and the future of our firm. Having a local
tional deployments in the neighborhood of %
appliance, a migration strategy that may presence and local expertise in a region
500 or more seats is going strong. “These For more visit computer-talk.com
eventually eliminate the corporate PBX. where we have seen significant growth and
installations typically incorporate multiple Efficiencies enabled with Lync combined
servers and locations and often include
close integration with an existing PBX
or telephony platform, both hosted and
on-premise. However, there are other seg-
ments where the combination of Lync and
voice still represent significant potential
business.”
He went on to define two markets, one
being the 50-seat and below space. This
sector is an excellent fit for hosted services
since companies of this size typically do
not have the in-house expertise or desire to
invest in a comprehensive server deploy-
ment. The other area is what he referred to
as “the hole in the middle of the market,”
the 50 to 500 seat space. “Companies in the
middle need more flexibility and feature
depth than a hosted solution can deliver but are not necessarily large enough to make
the investment in a full-blown installation.
This is where we see an appliance solution
like the Sangoma Lync Express fitting quite
Leading the race with
effectively.”
Enabling voice calling outside of the
the snom UC edition roadmap:
Lync network requires a telephony plat-
form to manage dialing, route calls outside
the enterprise, and manage the protocol or
signaling interworking necessary to make
• Lync Server-based conference with and accept calls from the wide-area voice
roster information
network. Whether this platform is an onsite
PBX or hosted service, there is need for an
intermediation device such as a VoIP gate-
• Better together over Ethernet
way or Session Border Controller between
(sign in, click to dial, lock phone and PC in sync)
the Lync servers and the voice platform to
make the proper connections and transla-
tions.
• 802.1x enhanced network security
With release of Lync Online, some may
wonder how that will affect the market for
smaller enterprises that may consider using
a hosted service. “We are seeing a lot of
smaller customers that start with Office365 and Lync Online but at some point may
snom has ALL your want to expand features, number of seats,
or add PSTN voice calling or some other
capability that is better served in a hosted
voice requirements environment,” said Tim. “In many ways
Office365 and Lync Online serve to qualify
customers for the hosted services, and cus-
covered!
tomers’ previous experience with the self-
service model makes the conversion simple
for all parties.”
With a solid solution for the enterprises
in the middle, InTrust is looking forward
to continued success with customers look-
• For more information: snom.com
ing to take advantage of integrated voice
and Lync deployments. “We recognize the
importance of offering full voice integra-
• For more information about
tion with Lync and have partnered with the
right companies that make it simple and
snom the Americas: snomchannel.com
cost-effective,” Tim concluded. %

• Become a snom UC partner
snom-uc-edition.com
For more visit

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