Page 11 - Telecom Reseller January February 2016 2017

December/January 2017
forward all calls to another device. Why do I have to set my email auto-responder in a totally di erent so ware than my phone forwarding when heading on vacation? At this moment
we are slaves to technology, while our focus and productivity su er when these contextual factors are not taken into account.
UNIFIED ECOSYSTEMS
Even the high walls of Apple Inc.’s closed hardware and so ware ecosystem fail in delivering timely and appropriately distributed communications. e noti cation echo from laptop, to iPhone, to smartwatch, triggered
by a single incoming imessage disregards current activity or focus, or what my primary communication device is at that speci c time. Hando and Airdrop are similar attempts to provide seamless communications between devices. However, to my experience they rarely “just work” the principal mantra of
the illustrious icompany, that prides itself on bleeding edge user experiences. e other major player; Alphabet continues to cra un- uni ed experiences across its open portfolio of products. Google Wave was intended to
be a cross-communications productivity tool that largely missed the mark, yet still they o er a myriad of stand-alone services such as Hangouts, Apps for Work, Calendar, Docs, Drive, Inbox, Spaces, Voice, Keep, Note, Talk, Now, and another video calling app; Google Duo. Such fragmentation, even from the same provider, is certainly not the ultimate communication experience, in neither the business or personal domain.
Telecom Reseller 11 Ready With Your Resolutions In a
RDigital World? Here are Seven
esolutions can be hard for anyone to rapport among team members, and ensure keep – haven’t we all promised to live MCLEAN your technology tools are truly intuitive.
a healthier lifestyle, set aside time Communication and collaboration are
to complete a long lingering project, travel human experiences and how people work with more or be more productive at work? But as by Colin McLean, Head of North available tools makes all the di erence.
preparations for the New Year begin, now is the time to commit to the promise of these resolutions – both personal and business – and set goals to ensure they happen.
We’ve suggested seven resolutions for 2017, focused on helping businesses stay human, engaged and productive in the digital world. We want organizations of all sizes to realize the potential of their employees’ productivity and creativity, especially in today’s increasingly mobile and virtual business environments.
America Sales, Unify (www.unify.com)
1) TAP INTO THE HEART OF THE DIGITAL EXPERIENCE.
Resolve to increase focus on the human experience and ensure that users can access all media without awkwardly ipping between applications, encourage trust and personal
2) SIMPLIFY YOUR INFRASTRUCTURE.
When it comes to business, complexity costs money, time and energy. Remedy this and resolve to reduce complexity by assessing whether infrastructure can be consolidated and centralized and take advantage of enterprise licensing opportunities.
MCLEANcontinuesonpage 21 ››
e majority of people would agree
that adding contextual attributes to communications would be of some measurable bene t, either in e ciency gains or increased user satisfaction. Shared awareness that the recipient of a call was in a less than convenient situation such as a job interview, in hospital, leading a workshop, or otherwise unavailable, then the caller’s intentions could be adapted and appropriate action taken towards an alternate communication channel (such as email, chat or sms). Unfortunately for us, most Uni ed Communication (UC) applications have only partially attempted to address this with impractical presence states such as “busy” or “in a meeting”, which are rarely utilised by people in real world.
In my opinion, if the eld of UC fully embraces the multitude of open APIs, that can scrape information from our calendars, to do’s and apps, coupled with hardware and sensors from the emerging Internet of ings, then we have an opportunity to fully leverage context in a usable and unprecedented way. We just need to ensure that we move forward in a user centric way. ●
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SERRANO
continued from page 8
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the physical connections to their customers’ homes and businesses, a burden new OTT and digital competitors don’t have.
To address this inequality, many industry experts and providers themselves are seeking regulatory changes by breaking up the residential access business from the rest of their operations.
Only time will tell which of these strategies will prove to be the most successful but
one thing is clear, the industry is changing rapidly, and the current business model is unsustainable. Providers need to be aggressive to help o set the investment needed to remain competitive on the service side of their business, while simultaneously diversifying their revenue sources as traditional revenue streams like voice, data and messaging are being siphoned o by OTT services that rely on their initial infrastructure investments to operate e ectively. ●