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                                                                                                                                                                                                       10 Telecom Reseller September/October 2018
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10 Telecom Reseller distribution Announces the
ASK TicHaEtion
BestEffortGuarantee B
December/January 2020
orkfo
Chicanery
dig deep into the four SLA elements to understand the substance guiding technical, financial, or operational performance.
sales presentations and product materials
and, frankly, they sound solid. The term
‘best effort’ invokes a sense of commitment,
while the term ‘guarantee’ implies that the
(UC) is extending its remit to cover the
Telecom Pro
Prodoscore
RCionmgCmeunntralandsZAo
Nuvias awarded
they already provide. proactive i
Prodoscore
OND
IT
for Poly
Multi-Year Extensi
entire Poly range – following the Plantronics IRVINE, CA - ProdoscoreTM, the workforce
acquisition of Polycom
productivity optimization company, has
January 2020
Nuvias, the EMEA high-value distributor, announced the Prodoscore Partner Program,
“Our ar and opti deliver r devices our relat to repla cloud so
“We a partners
best vid said Vla and CE commu for toda workfor extends platfor commu
This p leaders
custome
is extending the reach of its UC vendor giving channel partners, managed service
BELMONT, CA & SAN JOSE, CA -
portfolio by achieving Distributor status for providers, and consultants the ability to
Q
the Poly headset range across the UK, France bring innovative and actionable AI tools to
RingCentral, Inc. (NYSE:RNG), a leading
PRODOSCORE GIVES PARTNERS ACCESS TO customer’s
USIN
Prodoscore partners are differentiated because their custo
they are on the front-lines of innovation exclusive t
with an AI solution that addresses multiple l Freeing
achi
ne Le
arnin
partners to
 ESS
UNIT
w
rce
S BEY
   Partner Program
Building on its successful collaboration with Polycom, Nuvias Unified Communications
Partnership
customer need
livers operationa g de
s. M
 and the Benelux.
a broad range of customers. Partners will
provider of global enterprise cloud
Poly, combining excellence in voice and receive customizable Go-To-Market and
communications, collaboration, and
video communication technology from
stiamlese ewniatbhloemutefnatilt.oPoulst, ftrhee tdweomtooagcectohuenrtas,nd
contact center solutions and Zoom Video
  TIMOTHY C.
Polycom and Plantronics, offers innovative, liet’asdbsohuanridngtoobppeoartwuinitniesr, arnigdhltu?crative
Communications, Inc. (“Zoom”) (NASDAQ: ZM), a leader in modern enterprise video-
  COLWELL
smart solutions for the modern workspace, commissions. The Prodoscore Partner Program
Are toll free numbers
by Timothy C. Colwell, SVP Efficiency First® Adoption – AOTMP (www.aotmp.com)
Intuitive, mobile, interoperable, Poly’s customers to improve corporate performance measurable substance and guaranteeing
have announced a multi-year extension of
The standard measure of performance across telecom, mobility and IT is the service level agreement (SLA). It embodies commitment between two parties to maintain a specified level of technical, financial, or operational performance. SLAs exist between vendors and customers and they exist between service delivery teams and internal customers.
Some SLAs are well defined and true to their intent while others rely on buzzword language to mask lack of substance. The ‘best effort guarantee’ is one such performance claim that masquerades as a service level agreement.Theseclaimsarecommonin
Otava Now a Premier Partner in the VMware Partner Network
ANN ARBOR, MI - Otava, a global leader with Premier status, the highest partnership
in secure and compliant cloud services level within the VMware Partner Network,”
for enterprise and channel partners, has said Jim Aluotto, senior director, Cloud
announced that it has become a Premier Provider Business, Americas Region,
CloudProviderintheVMwarePartner VMware.“Wevalueourrelationshipwith limLeitaerdntomtohreeUaKtwatwtwhe.optraevsae.nctotmim.en
Network. This achievement demonstrates Otava and look forward to even greater Otava’s continued efforts in becoming an success in the future.”
expert in VMware virtualization and cloud As a Premier Cloud Provider, VMware solutions. Further, Otava has taken the recognizes Otava as a go-to partner that
RingCentral customers to continue replacing
necessary steps to ensure that both pre-sales and delivery technical engineers meet the level of expertise required to be a Premier- level partner.
“VMware over Otava’s award-winning cloud allows us to offer customers the
right environment to provide security and speed while delivering the economies and efficiencies of on-demand infrastructure as a service,” said Brad Cheedle, Otava CEO. “Customers like Clever Devices have asked for VMware by name, and we are proud to achieve premier-level partnership for our expertise deploying their highly sought-after solutions.”
“VMware is pleased to recognize Otava
delivers comprehensive VMware solutions and services to customers on the journey
to cloud computing. Premier-level partners are among the most qualified partners in the VMware Partner Network and with this distinction, Otava has demonstrated a broad range of expertise and the ability to best serve their customers’ needs in data center, cloud and end-user computing solutions.
The VMware Partner Network is a comprehensive program that provides a common infrastructure, extensive sales and services tools, margin opportunities and industry-recognized training for the entire VMware partner ecosystem, including solution providers, technology partners and
2018
Ringdown circuits enable
commitmentwillbefulfilledeachandevery smeravnicaegelmeveenltatgoroelesmDeonvetsta.inl.”
CircleLoop Unveils New Partner Programme
as Strong Growth Continues
Microsoft Skype for Business in Office 365, UCMA Application
of CircleLoop rolling out a raft of new features during 2019 including custom call menus and greetings, media management, enhanced call recording, transcription, international numbering and improved analytics.
Hanson concluded, “we have seen strong demand for CircleLoop in the market and we are excited to be working closely with channel partners as part of our future growth plans as we go into 2020”.
Partners can find out more about the programme at https://www.circleloop.com/ partners. n
A kiosk reception CircleLoop, the cloud-based phone system customers with a jargon-free approach, Platforsmowluhticiohnalseoxcocnlutasinivs teralyining and
for business, has launched its new partner programme designed to help resellers and value added partners sell its fast growing product to their SME customers.
CircleLoop is a cloud-based phone system for business which runs in powerful apps, from anywhere, on any device. Its powerful features and integrations deliver huge flexibility and productivity benefits for businesses helping them to improve service, encourage collaboration and save money. CircleLoop certified partners will be able to easily provision and sell telephony to their
without the complexities associated with traditional telecoms provision.
As a well-established product now in the UK SME market, CircleLoop integrates with over 15 other software products including Hubspot, PipeDrive, Capsule, Zoho, Office365, Freshdesk, Intercom and many more! This high level of integration provides partners with a strong additional product
to sell and implement in their portfolio. Once certified, partners will be able to setup, manage and support CircleLoop customers in a fully automated Partner Management
support materials.
The reality is that best effort guarantees
still in demand?
making it a perfect fit for Nuvias’ UC range. empowers partners to assist new and existing are red herrings. The term ‘best effort’ lacks
A
collaborative solutions are designed to
and create a more productive workforce while something the lacks substance is
their partnership. This extension will allow
enable people to be productive wherever
their legacy on-premise communications infrastructure with a best-in-class solution that leverTagoelsl fthreeconmubminbeedrpsohwaevreofbeen RingCentraul’secldouindtPhBeXUanditeZdooSmt’astveidseo communsiciantcioentshpela1tf9o6rm0’.s and demand
opening a revenue stream at the leading edge of
meaningless. True SLAs possess four key
they are, across multiple collaboration
the growing AI/ML software space. eplelamtfeonrmtss:.(1) definition, (2) measurement
Dlainggituaal gaen,ddCigloduedeOp pintitko. t“hI elikfoeuthraStLaAsingle best-in-class solutions to their customers
seek vanity numbers that
seolelumtieontscatno huenlpdeprasrttanedrstehxepsaunbdsthaenicreservices and the addition of the Poly headset
represent their brand, as
tgoutihdeinCg-steucithen, siaclaels,,fimnarnkceitainl,go, ranodpesuraptpionrtal portfolio enables us to further enhance the
well as easy to remember numbers. In 2017, 833 was
dpeprfaorrtmeantcs.e”. Examine each SLA element user experience. Our ability to deliver an
adWdeed acsantocllofrneefidcaellintgly say that w prefix to address growing
for the presence of clear and measurable
end-to-end UC solution from Poly means
PRODOSCORE CREATES COMPLEMENTARY
objectives and actionable remedy should
that our partners can provide a fully-
Masergy Annou
REVENUE STREAMS FOR PARTNERS
industry. Our Device as a Servic demand and the FCC has
performance fall short. The intent behind
integrated, interoperable solution, deployed
The product’s architecture makes it an inherent
taken a new approach to
best effort guarantees may be genuine, but
widest variety of VoI
and managed via our two-tier online complement to a partner’s existing technology
issuing numbers in the 833 prefix.OnDecember17,
inortdenertinisgnpolattafovrimabHleUaBlt,eprrnoavtisvieontointgrauned portfolio by allowing them to provide additional
Programme Gro
services without cannibalizing their staple
2019, the FCC held a toll free number auction for over
Nuvias Unified Communications
product lines. Prodoscore’s technology creates
first unified communications solutions,
 “Prodoscore stands out because partners
critSetreivae, H(3a)rcriosm, MpDliaNncuevimasoUnnitiofireidng, and (4) can leverage the value proposition to win
pCeorfmormuannicaetiroenms esadiyd., “We are experts in new customers and grow revenue from their
for numbers continues
coWllahbeonraetisotnabalnisdhuingifideedsciroemdmpuernfiocramtioansce existing base, ultimately increasing their total
“We have had a strong partnership with
technology for the channel. We have a
to grow as customers
criteria and evaluating performance
RingCentral over many years, enabling them
lifetime value,” said Michael Sterl, CEO of Carve long history of enabling partners to take
to bring our frictionless video platform to
their global customers,” said Eric S. Yuan,
Founder, Chairman and CEO of Zoom.
 incorporates technologies from multiple Actionable AnalyticsTM using a proprietary
17,000 highly desired 833
vendors for the fast-growing video and original equipment manufacturers (OEMs). algorithm paired with Google Cloud Platform’s
Doubles European channel partners Nerla
voice collaboration market segment. Poly MThaechVinMewLeaarernPinagrtannedr NaetuwroalrkLainsgdueasgigened
numbers as an experiment
enhances these solutions with its high- PtorohcelspsienngsAuPreIsa, fmroomredcaotangsiesnternateadndby cloud
Why Join the
quality end-point devices to offer a truly asuppccliecsastfiounl sulsiekre eCxRpMeriaendceUaCsawaSelpllatsfohremlps.
to evaluate ways to improve
unique voice and video collaboration Ppartnerrsscianncrceoansteintuheedirelbivuesriinegssreptuortnens toinal by
award equity for customers
Fast & Easy t
portfolio for the channel. Partners can also existing solutions because customers will increasing their skills in VMware solutions.
that most highly value
provi to del UK.”
access Device-as-a-Service (DaaS) and other discover new insights from data already within The program helps partners maximize their
QA
partners by the end of the year. the C
unique financing solutions through Nuvias their current technology stack. investments in VMware virtualization to
significant growth of its Channel
Capital, helping organisations to accelerate
programme – doubling its revenue
provide customers with the best end-to-end partner growth.
Wide Variety of VoIP Produc
The flexible program
nearly 80 in the last 12 months. excit
virt*uNaluivzaiatsioCnapsoitlaultsieornvsicaevsaairleabalvea.ilable are
The company remains on track to team
TR
and I posit solut custo achie
Ma
Inionrcdluerdteobcuoinldtiinugeetnhtisrysu, ccaemssp,us
The flexible program welcomes partners of all backgrounds ranging from Salesforce
explains, “We’re amplifying partner
TELECOM
revenue capabilities and driving
Consultants to Telco Agents. Prodoscore
RESELLER
is a great fit for channel partners in the communications space looking to change
thesUeKcuarcictoyu, annt md mananguemfaecnttutreinagm
ADVERTISING
has doubled, and we’ve bolstered
with the market because it provides additional
a few. Ringdowns are also
benefitsforthCeiarllc:u3s6t0o2m6e0r-s97to08switchfromon-
our partner training programmes.
premise to UCaaS. Consultants and SIs already
In addition to this investment, I am
Toll Free: 800 667-8965
in the SaleWsfeobrc: teealencdomGroeosgeleleer.cosmy/stems will
pleased to announce that Emily
be able tocoafftegroaryn/oin-pcroinmtp/tetliencgompr-oduct that reseller/
enhances the value of services and solutions
from Softel
Damian Hanson, co-founder of
CircleLoop, said, “CircleLoop was developed
because we recognised the challenges
presented to businesses by legacy telecoms
providers. Our customers want a clear,
simple and modern service which can
001_012_TR_MayJune2019.indd 10 001_016_TR_SeptOct2018.indd 13
be instantly provisioned and managed. With thousands of customers and over
3 years experience in the sector we are now providing partners with a significant opportunity to work with us closely”.
The move comes hot on the heels
and adds key new channel resources Mase
London - Masergy, the leading acco
provider of managed SD-WAN, has e
cloud communications and managed the U
security solutions, has announced
specific numbers.
generating European partners to
Ne
 More at https://www.nuvias.com/. n welcomes partners
haveWjoihnattwiisnasrwinitghIfdmoyoworunetlaihnraen?1in50terestedpinlanjs
of all backgrounds ranging from Salesforce MC oEnDsIuAl t Pa nAtCsKt o Te l c o Agents
Masergy has also gained a lot of for o
traction in developing its alliance
relationships in Europe, including
signal each other by simply
Steve Harrington, Masergy is
going off-hook at one end or
combining technical excellence with
the other. Ringdowns are used
strategic channel support. Harrington
when two end points need
a dedicated connection for
please email us at voipr
   its Global premier partnership with
Cisco in the collaboration space.
two dedicated phone sets to
Driven by EMEA Managing Director
newforepqpouretnutnuitsies.iAnpthpelichaatinonnesl. co
line communications to name
known as hotlines.
 introducing
Let Softel take
Sofia
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