Page 36 - PowerPoint Presentation

RECOMENDATIONS

 We need to look at establishing agent in Tanga to retain the market as feedback of the

product is positive with a demand created.

 Tanga Market it needs more extensive activation to reach out more customer in area such
as Lushoto.
 We recommend to have a station sales rep supporting agency to retain the market for

Tanga Market
 There is need to increase visibility such as Shop signage and ATL Billboards.

 There is a need to increase distribution Vans to reach out more customers in time as
majority of the customers being complaining the delivery of the products took longer than

the market demand.
 A market like Kilimanjaro, Arusha, Manyara needs to have at least extra one truck to help

retain the customers.
 Some customers recommend to have packages which can help the product to stand well

especially Aseptic Fino 200ml and Aseptic Fino 500ml.
 A need for more marketing to increase awareness ultimately raise sales.

 We recommend to have a customer handling training especially to field workers to reduce
the complain of mistreatment of customers.