Page 34 - PowerPoint Presentation

LESSONS LEARNT

 There is a shortage of supply for UHT in Tanga compared to demand

 Most of customers were not willing to buy large due to uncertainty in supply of the

product.
 The delivery of product mainly being supplied at Bagamoyo, Msata, Segera, Korogwe and
Mombo than Tanga region hence short in supply.

 There are dealers wishes to become agent for our products in Tanga.
 There is less competition in a supply of UHT due to inconsistence supply by competitor in

the market.
 Increase in a competition of the product from Kenya sucha as Brookside coming through

Mombasa border.
 There is differentiation of price in a most of shops hence leads to RRP instability which

reduces the consumption.
 There is high competition from Kilimanjaro Dairy milk and Kondiki Dairy Milk hence little

growth in some of the market
 Presence of competition of the products from Kenya which are coming through borders

such as Tarakea and Holili without paying Tax.
 Further to that Raw milk is another big competitor in the market as majority of chaga they

are into farming project.
 However, despite of those challenges we have loyal customers for our products who

demand to increase delivery of the products in time.
 There is a demand of having Agent in most of the location we visited hence it needs to be
looked at as it can help to reduce the distribution challenges.