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Tuesday Afternoon Education Sessions Conference Education Sponsor

Tools & Techniques Segment 4
2:30pm - 3:45pm | 5 concurrent sessions; 1 session repeated from Segment 3B

Creating an Engaged Workforce: How an Engaged Workforce Drives a Successful
Organization
In this presentation, Darrelle Johnson and Willa Burke will share how they are collaborating between their two
departments of HR and Operations to drive Jujamcyn’s leadership in the Broadway community in company culture and hospitality.
We will describe our recruitment strategy to bring in candidates who care deeply about our core values and the mission of the
company. We’ll discuss how we are creating a diverse workforce and promoting a culture of inclusion and belonging. And we will
expand on our tactics in managing our workforce to increase engagement and productivity. We will leave participants with key
takeaways they can use to implement similar recruitment and EDIAB strategies within their own organization and ways in which
they can similarly build a culture of engagement.

Held in Chicago A, Ballroom Level.
Presenters: Willa Burke, Vice President, Theatre Operations, Jujamcyn Theaters, New York, NY and Darrelle Johnson, SHRM-SCP,
Vice President, People & Culture, Jujamcyn Theaters, New York, NY

Elevate the Conversation - A Discussion of Elevator, Fire Protection, and Other Life Safety
and Accessibility Issues

Many historic theatres find the need to add an elevator for accessibility and convenience. Installing an elevator will
undoubtedly have an impact on the historic fabric of the facility. To be done right, this effort requires a multi-discipline effort -
architectural, structural, (sometimes civil), mechanical, electrical, plumbing, and fire protection. This presentation will provide a
brief overview of the programmatic, code, and logistical issues associated with adding an elevator to an historic building so that
theatre owners, stakeholders, and other interested parties will understand what systems and features are required, and why.
The following are some of the Code requirements that will be presented in the context of elevator installations: ADA, gurney,
accessibility requirements; fire alarm and sprinkler interface requirements; and elevator communications requirements for trapped
passengers. We’ll also discuss the pros and cons of different types of elevators - machine-room-less versus traditional machine
room, traction versus hydraulic, and limited use/limited application (LU/LA) elevators.
Held in Empire B, Mezzanine Level.
Presenters: Michael R. Schnoering, FAIA, Partner, Mills + Schnoering Architects, LLC, Princeton, NJ and Jeanne S. Tebera, PE, CFPS,
Principal, Henry Adams, LLC, Baltimore, MD

How Emerging Technologies Impact Historic Theater Experience
Thanks to broadband internet, demographic paradigm shifts, the now ever-dreaded Zoom Video Conferencing, and a
global pandemic, savvy historic theater operators are using advanced technologies more effectively than ever before
realizing that the way to compete, stay relevant and thrive is to embrace these advances, swiftly activate them for the benefit of
their venues and events. This session will explore the tech that’s ready today, what tomorrow looks like and the blend that theaters
are using to increase ticket sales, donor performance and ultimately their bottom line. Participants will depart the session with a
firm understanding of emerging media, how to wield the power of social platforms to increase revenue and a road map to execute
from nuts and bolts to measurable success.
Held in Chicago B, Ballroom Level.
Presenters: Christin Baker, Founder & CEO, Tello Films, LLC, Nashville, TN; Shane E. Burkett, Director of Strategic Marketing, Agile
Ticketing Solutions, Nashville, TN; Richard Steward, CEO, Agile Ticketing Solutions, Nashville, TN; and Carol Wallace, President &
CEO, San Diego Theatres, San Diego, CA
The Art and Business of Film

Some of the best film houses in the country happen to be at historic venues. Whether it’s first run, repertory, full time or
part-time, giving film the respect and serious attention it deserves can prove to be an affordable and fruitful programming
option for your historic theatre. We are assembling a panel of experts to discuss best practices from around the nation.
Held in Empire A, Mezzanine Level.
Presenters: Jennifer L. Carlson, Executive Director, Colonial Theatre in Phoenixville, PA; James DeFord, Film Program Manager,
Tampa Theatre, Tampa, FL; and Maica Jordan, Chief Development Officer, Austin Theatre Alliance / Paramount & Stateside
Theatres, Austin, TX
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