Page 10 - July 2019 Conference Program Volume 42 No. 01
P. 10
Monday, July 15, 2019
All events at the Philadelphia 201 Hotel unless otherwise noted
7:15am - 3:15pm Capital Campaigns 101 -- Raising Money for
ConferenCe registration Renovation
(Freedom / Independence Foyer, Mezzanine Level) (Independence B, Mezzanine Level)
8:00am - 9:00am So, it’s time to start thinking about raising some serious
eye opener Breakfast: peer DisCussions & networking money for your theatre’s restoration or renovation
(Freedom Ballroom EF, Mezzanine Level) project. Perhaps your theatre has been closed or
Sponsored by: under-utilized for a long time, and you have dreams
to completely transform it. Or maybe your theatre’s
been operating for years, but it is severely limited in
its functionality due to space constraints, outdated
building or theatrical systems, or other logistical
shortcomings. A comprehensive renovation will put
9:30am - 10:45am the organization on the right path, but it will require
tools & teChniques segment 1a a coordinated fundraising effort. What are first steps?
(Please note: Six concurrent sessions, four will repeat after a
30-minute break. Sessions marked with this symbol ☼ will only be What are the must-dos and must-nots? Who plans,
offered once) who leads, and who provides support during this
Sponsored by: herculean task? This session will cover the basics of
capital campaign fundraising, how it differs from
operational fundraising, and sharing best practices
to help ensure your success. You’ll hear from two
theatre directors who were involved in comprehensive
renovations that hinged on well-planned and multi-
ADA Plan Planning - or - What is an ADA faceted capital campaigns, both of which ended
Plan and Why Should My Theater Have having met funding goals and securing a strong
One? future for the theatres. Attendees will be welcome to
(Independence A, Mezzanine Level) participate in a Q&A to round out the session.
Presenters: Becky Hancock, Executive Director,
In 1992, The New Jersey Theatre Alliance established Tennessee Theatre, Knoxville, TN and Stephanie
a partnership with the New Jersey State Council Silverman, Executive Director, Belcourt Theatre,
on the Arts to design and implement an innovative Nashville, TN
project called the Cultural Access Network, or CAN,
to educate and support the cultural community on
ways to provide the greatest access for seniors and Life Beyond the Renovation: Plans to
people with disabilities. This session will review CAN’s Survive the Day to Day Expectations and
initial development, how it has evolved, and how Operations of a Small Theatre
it functions today. The role of an access advisory (Independence D, Mezzanine Level)
committee, the importance of a self-assessment
survey, the design and implementation of an ADA After your major fundraising campaign, the renovation
long-range plan, and innovative programs and and opening of your theatre, what is the plan for
marketing strategies will be discussed. surviving day to day life? This presentation will share
the journey of a 420-seat theatre in North Central
Presenters: Janet Zoubek Dickson, Access Kansas as they have experienced a troubled
Coordinator, McCarter Theatre Center, Princeton, NJ; beginning and have persevered to become the best
John McEwen, Executive Director, NJ Theatre Alliance, asset of Junction City, KS.
West Orange, NJ; and Michael R. Schnoering, FAIA,
Partner, Mills + Schnoering Architects, LLC, Princeton, Presenters: Joe Markley, Director, and Sheila Markley,
NJ Development Director, C. L. Hoover Opera House,
Junction City, KS
2019 EDUCATION PROGRAMS
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