Page 13 - July 2019 Conference Program Volume 42 No. 01

Monday, July 15, 2019

All events at the Philadelphia 201 Hotel unless otherwise noted

they utilized this milestone to create awareness for Presenters: Alfred Cerullo, III, SGT Board Member
the theatre and goodwill in the community, and and CEO of the Grand Central Partnership, Lawyer;
enhanced donor, sponsor, and partner relations. Doreen P. Cugno, SGT Co-Founder and CEO; Vincent
Presenters: Lila Honaker, Director of Marketing and Innocente, SGT Manager of Marketing and Audience
Outreach, Tennessee Theatre, Knoxville, TN Services; Brian Laline, Chairman, SGT Board of
Directors and Executive Editor of the Staten Island
Advance; and Luanne Sorrentino, SGT Co-Founder
Maximize Your Marketing Opportunities: A and Fundraising Efforts
Case Study with Augusta’s Miller Theater
(Independence C, Mezzanine Level))
The Effects of Poor Seated Posture on the Theatre-
going Audience
Every event has a “life cycle” - an announcement, an (Freedom G, Mezzanine Level)
on sale, the event day, and more. The best marketers
know how to match the right marketing tools with the
right message at the right time. Learn how Rockhouse On average, customers making up your
Partners teamed up with the Miller Theater in Augusta, theatre audience will be physically bigger
Georgia to introduce the event life cycle to their now than when your venue was built. But is
campaign planning. lower seat density and larger seats the only
solution to a more comfortable audience or
Presenters: Katie Mullins, Marketing Specialist, should we be looking at how we sit in seats (whatever
Rockhouse Partners, Raleigh, NC their size) rather than how many seats are in a
venue? This interactive presentation covers physical
Saving a Piece of American Theater....One and ergonomic factors causing people to sit badly;
Family’s Success Story in Staten Island, NY poor posture’s negative influence on physiological
(Independence A, Mezzanine Level) well-being and emotions; clinical findings; history
of improving seated posture; ideas to improve seat
comfort and customer satisfaction.
The St. George Theatre (SGT) has resurrected from a
white elephant to a vibrant performing arts center, for Presenters: Ian Moore, Chief Executive Officer, NuBax
the Staten Island community and all of NYC. “If you Limited, Hadlow, Kent, UK
can make it there, you can make it anywhere, NY,
NY”. These ladies and their team will show you their 3:30pm - 6:00pm
secrets to success. From carefully planning a great 2019 expo & reCeption
board and staff, to cultivating relationships, fundraising
efforts, working with tight budgets, knowing everyone
has choices and how to design quality programming 6:00pm
and VIP services to ensure repeat customers and rave evening your own
reviews.

meet the serviCe proviDers
expo & reCeption

monday, July 15 from 3:30pm - 6:00pm
in the Liberty Ballroom, Ballroom Level

A Don’t Miss Event!

Learn about new technologies, goods and services that historic theatres need most, while
making new contacts or renewing relationships and enjoying a reception with late afternoon
snacks and drinks. LHAT's 2019 Expo provides an opportunity for service providers and suppliers to
meet representatives from historic theatres, discover their needs, and "put a face with a name"
during a premiere conference event.