Page 18 - July 2019 Conference Program Volume 42 No. 01

Wednesday, July 17, 2019

All events at the Philadelphia 201 Hotel unless otherwise noted

7:30am - 8:45am who needs ideas and tips on how to turn your
ConferenCe registration audience into donors.
(Freedom / Independence Foyer, Mezzanine Level) Presenters: Brooke Bernard, Development Director,
Belcourt Theatre, Inc., Nashville, TN; Shane E. Burkett,
Director, Strategic Marketing, Agile Ticketing
7:45am - 8:45am
eye opener Breakfast: peer DisCussions & networking Solutions, Hermitage, TN (moderator); Darryl Moser,
(Freedom Ballroom EF, Mezzanine Level) Business Development Manager, DonorPerfect CRM
Fundraising Software, Fort Washington, PA; and Becky
Roubos, Director of Sales, Agile Ticketing Solutions,
9:00am - 10:15am Hermitage, TN
tools & teChniques segment 4
(Please note: Four concurrent sessions, all only presented once)
Sponsored by: Celebrating John Eberson’s Genius: The
Renovation of the Historic Tampa Theatre
(Independence C, Mezzanine Level)

Having recently undergone a major restoration effort,
the Tampa Theatre’s CEO and members of the design
A Guide to Theatre Marquees... Designing, team will discuss the extraordinary efforts they went
Building, Installing, Maintaining through to maintain the authenticity of this historic
(Independence A, Mezzanine Level) atmospheric theater designed by John Eberson.
Driven by the overarching vision to respect the original
Learn everything you need to know about your design intent, restoration efforts included intense
marquee. From the Theatre Marquee history to their research, public pleas, and community building to
new modern functions. Learn the proper way to start bring the theater back to its original glory. The panel
your marquee project so that you can make the best will also discuss additional improvements made to
decisions for your theatre. From initial survey to final enhance visitor experience and overall building
installation Eric Larsen of Wagner Electric Sign will health and longevity.
teach you the process of theatre marquees so that Presenters: John Bell, President & CEO, Tampa
your theatre will get the proper fit for your needs and Theatre, Tampa, FL; Scott Cryer, AIA LEED AP BD+C,
budget. Wagner Electric Sign has been designing Culture+Performing Arts Leader, DLR Group|Westlake
and building marquees since 1954. Eric has won the Reed Leskosky, Washington, DC; and Jeff Greene,
International Sign Associations Traditional / Historic, Chairman & Founder, EverGreene Architectural Arts,
design of the year, and finished in the top ten twice in Brooklyn, NY
ten years. Learn about the Philadelphia Metropolitan
Opera House and how Eric and WESCO designed
and built a historically accurate and budget minded How to Manage Your Theatre’s Risk
marquee project. In 2019, WESCO will be installing (Independence D, Mezzanine Level)
seven new Historic Theatre Marquees across the
United States.
Presenters: Eric Larsen, Marquee & Specialty Design, MDP Programs and National Trust Insurance Services
Wagner Electric Sign Company, Midland, MI administer the Historic Theatre Insurance Program
designed for LHAT members. Kevin Sullivan will
Business Intelligence Matters: Using Data to address the insurance coverages every theatre
needs; whether just starting out or a fully operational
Understand Donors and Unlock Wealth organization. An overall discussion on what the
(Independence B, Mezzanine Level)
2019 EDUCATION PROGRAMS
Understanding your patrons and recognizing trends Official
embedded in your data could be the secret needed
to catapult your organization to the next level. Follow Conference
the path from ticket buyers to members to major Education
donors through data discovery in this insightful and Sponsor
engaging session—perfect for any art house operator
PAGE 16 | INLEAGUE League of Historic American Theatres