Page 16 - July 2019 Conference Program Volume 42 No. 01
P. 16
Tuesday, July 16, 2019
All events at the Philadelphia 201 Hotel unless otherwise noted
3:00pm - 4:15pm Scaling Up: Using Facility Expansion to
tools & teChniques segment 3B Strategically Grow your Organization and
(Please note: Six concurrent sessions, five of the six are repeated Increase its Overall Community Impact
from before the break.) (Independence D, Mezzanine Level)
Sponsored by:
Thank U, Next: A Case Study for Creating
Venue Experiences in the New Age
(Seminar B, 1st Floor)
Fine Tuning Your Programming
(Independence A, Mezzanine Level)
The Perfect Ask
(Independence B, Mezzanine Level)
Netflix Kills Theatrical Cinema? NO WAY!
Screening Movies Successfully in your
Historic Theatres 4:30pm - 5:15pm - plenary session
(Independence C, Mezzanine Level) Spotlight: Programming
Ready, Set, Book! A Discussion of Strategies
☼ New Ways to Diversify and Expand Your to Help Grow your Audience through
Audience Innovative Programming
(Salon 10, Mezzanine Level) (Freedom Ballroom, Mezzanine Level)
In today’s world, there are endless ways to Historic theatres face numerous challenges from
communicate to your patrons, both new and loyal. technical limitations to reduced capacity. This will
How do you ensure that you’re not sticking to the be a lively discussion focusing on what agents and
same script? How do you attract both new and producers are looking for when booking their shows
diverse patrons to fill your seats and sell out your and what you as a the presenter can do to incentivize
shows? How do you then convert them to loyal and them to play your theater.
returning members and donors? In this panel, an
expert from Vendini, the company that makes the Presenters: Tyler Bates, Director of Programming, ATG
business of running live events simple, will be discussing North America & General Manager, Kings Theatre,
new ways, in addition to foundational tactics, Brooklyn, NY; Steven Ehrenberg, Director of Production
for increasing ticket sales across a more diverse Kings Theatre, Ambassador Theatre Group, New York,
audience. We will also be discussing industry examples NY (moderator); Luanne Franklin, Director of Peforming
of campaigns that have successfully attracted new Arts, Lexington Center Corporation, Lexington, KY;
audiences. Temah Higgins and Mollie Mann, Principals, Bond
Presenters: Melissa Geiger, Managing Director, Aloha Theatrical Group, New York, NY; and Seth Wenig,
Executive Vice President, NETworks, Columbia, MD
Performing Arts Company, Kealakekua, HI; De Heaton,
Executive Director, Corning Opera House Cultural
Center, Corning, IA; Sheila Markley, Development 5:15pm - 6:15pm
Director, C. L. Hoover Opera House, Junction, City, KS; networking CoCktail reCeption
and John Quick, National Director of Sales, Vendini, (Please note: Last Call for Silent Auction)
Inc., San Francisco, CA (moderator) (FreedomBallroom, Mezzanine Level)
Sponsored by:
2019 EDUCATION PROGRAMS
Official Evening
Conference 7:05pm Optional Baseball Game at Citizens Bank Park:
Education L.A. Dodgers vs. Philadelphia Phillies. Advanced ticket
Sponsor purchase required. Attendees are responsible for own
transportation to and from the game.
PAGE 14 | INLEAGUE League of Historic American Theatres
