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OLDEST

                                                               (continued from page 31)

                                                               4) Ethnic cultural centers

                                                               And finally, there are several old ethnic community
                                                               halls such as the Bohemian National Hall in Cleveland
                                                               (1896), which have primarily functioned as cultural
                                                               centers.

                                                               So, using these criteria, how many of America’s 259
                                                               pre-1900 theaters can legitimately claim to be “pri-
                                                               marily performing arts”? I found 77 (30%).

                                                               Number of years a movie theater

                                                               With the invention of motion pictures in the 1890’s (the
                                                               first screening of a movie at the Lobero was in 1897)
                                                               and their widespread popularity by the 1910’s and
                                                               20’s, many opera houses realized their only hope of
                                                               survival was to transition from live performances to
                                                               movies. I thought it would be interesting to see how
                                                               many of America’s pre-1900 opera houses became
                                                               movie theaters for a decade or more.

                                                               How did some theaters resist morphing into movie
                                                               theaters - the answers seem to be varied. Some grand
                                                               theatrical venues like Philadelphia’s Academy of Mu-
                                                               sic and Cincinnati’s Music Hall were big city institutions
                                                               which could find enough ticket buyers willing to pay
                                                               for top-notch live culture. The bigger anomalies are
                                                               the small city theaters which survived as performing
                                                               arts only. In the Lobero’s case, two grand new mov-
























                                                               1812 Walnut Street Theatre, Philadelphia


                                                               ie palaces were built in Santa Barbara in the 1920-
                                                               30s (the Granada and the Fox Arlington), so for the
                                                               Lobero to try to compete by showing movies would
                                                               not have made financial sense. Furthermore, Santa
                                                               Barbara possessed enough moneyed, sophisticated
                                                               residents who were willing to support live theater and
                                                               music that the Lobero was able to carry on its tradition

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