Page 10 - Freelancer Magazine Issue 1

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FREELANCER | FEBRUARY 2019

HOW TO ESTABLISH A SOCIAL

MEDIA PRESENCE FOR YOUR BLOG

BY KIM BOCK

We are in the midst of the 4th revolution and its a Everything from page 2 on Google, has no chance of
Digital Revolution! Don’t laugh, but I grew up in an age being noticed, if you don’t drive visitors to your site in
without computers and without mobile phones…My age one way or another. For the Beginner it may be a
is showing :). daunting task. Where do you start? Advertising (even pay-
per-click) can be very expensive if you have no money at
With the advent of the internet and then of search your disposal.
engines like Google and Bing, everything changed. That
was not the end of it. Social Media Platforms like The best way to get your site out there and to get it
Facebook, Twitter, Pinterest, LinkedIn and more were noticed is to create a presence for it on all the major
established and these days we can’t imagine life social media platforms. With my other Blogs I started out
without it. with LinkedIn and then created a Company Page on both
Facebook and Instagram. From there I created a page on
Things have not only changed for individuals, but the way in Twitter and Pinterest.
which we do business has also changed significantly.ot only
has e-commerce giants like Amazon emerged, but every After that it is important to get yourself a Social Media
person with access to a computer and the internet now has Scheduler like Buffer, Hootsuite, Tailwind (for Pinterest)
and not only schedule your own posts, but also curate
the opportunity to establish his or her very own online content and schedule posts from other reputable sources.
business.
It helped me to schedule the posts I chose in advance
My Blog, much as I enjoy it, is also a business and that customized posts for all of my social profiles, It
makes me an entrepreneur. also helped me save a lot of time and my business got
noticed (because of social media activity) and I started to
To be a successful entrepreneur one however has to get traffic to my site.

establish a presence on the internet. Creating your Blog or You can't go wrong in following these practises, but be
online store on the internet is not enough if it just sits sure to let me know how you are doing.
there.