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                                                             PAYMENTS

                   12.    Fintech companies can impact the payment services market through innovations
                   that reduce costs, enhance the customer experience and increase competition. Fintech
                   companies are developing tools to reduce costs and increase convenience of payments. To
                   detect and prevent fraudulent transactions, customers’ payment data is analyzed using
                   artificial intelligence, biometrics are used to improve authentication and enhance
                   convenience, and the security of payment communications is enhanced through tokenization.
                   Fintechs are also using payment data to identify cross-selling opportunities. The ease of
                   scalability of some of these solutions also generates incentives to integrate domestic and
                   cross-border payments services. The entrance of new players creates more competition,
                   challenging banks’ dominance in payments—including their traditional card schemes—
                   which are also moving towards adopting fintech solutions.


                   A.   Traditional Card Schemes

                   13.    Traditional card payment transactions require multiple participants and steps.
                   They involve the separate exchange of information—the payment authorization and
                   approval—and payment, across several actors.

                   •      The participants: key actors
                          in card transactions are the
                          consumer, the merchant, the
                          “acquirer bank” (the
                          merchant’s bank), the “issuer
                          bank” (the consumer’s bank,
                          which issues the card) and
                          the payment card network. It
                          is important to notice that this
                          is a two-sided market with
                          network externalities. The
                          consumers want cards that
                          are accepted by the merchants they patronize, while merchants want to accept cards
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                          that are widely hold by their customers.

                   •      The data exchange: a typical transaction starts with the consumer providing the
                          payment authorization data (PAD) to the merchant. This could be a PoS transaction or
                          a remote one via the internet or telephone. The merchant submits the PAD to the
                          merchant’s bank, which passes it to the card network, which in turn routes it to the
                          customer’s bank. The customer’s bank gives the authorization which works its way




                   8  For a discussion of two-sided markets see Rochet and Tirole (2003).
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