Page 244 - Minutes of meeting

Thematic SWOT – Urban Regeneration, Planning and Land Use

Five Defining...Strengths Five Defining...Weaknesses
1. Natural capital including proximity to the waterfront, surrounding rural 1. Perception of Barrow deterring investment and spend in the town’s
areas, and gateway to the Lake District National Park housing offer and town centre

2. Availability of brownfield land for redevelopment i.e. Marina Village 2. Prevalence of low income and workless households limiting
and Barrow Waterfront Business Park disposable income
3. Local cultural assets such as the Dock Museum, Furness Abbey 3. Weak housing markets in some areas, and a lack of quality housing
and employment sites to attract and retain investment
4. Strength of local identity and community
4. Complex remediation requirements of brownfield land requiring large
5. Public sector assets to lever for economic growth
scale investment to unlock potential
5. Viability gaps inhibiting investment to meet demand

Five Defining...Opportunities Five Defining...Threats

1. Major development sites including Marina Village (housing) and 1. Climate change and flood resilience
Barrow Waterfront Business Park (employment)
2. Government spending decisions including those related to defence
2. Opportunity presented by initiatives such as Future High Street, and energy
Heritage Action Zone and Town Deal to drive investment in 3. Impact of Brexit, including on those export-oriented manufacturing
regeneration
businesses in Barrow
3. Private sector investment plans led by industry primes (BAE Systems)
4. Population projections forecasting a fall in population, impacting on
4. Proximity to natural resources facilitating growth in the energy sector the demand for products and services
(wind, gas, tidal etc)
5. Ageing of the population impacting on housing needs, health and
5. Geographical proximity of areas of need and opportunity to facilitate social care
good growth outcomes
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