Page 245 - Minutes of meeting
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Thematic SWOT – Urban Regeneration, Planning and Land Use




 Five Defining...Strengths     Five Defining...Weaknesses
 1.  Natural capital including proximity to the waterfront, surrounding rural   1.  Perception of Barrow deterring investment and spend in the town’s
 areas, and gateway to the Lake District National Park  housing offer and town centre


 2.  Availability of brownfield land for redevelopment i.e. Marina Village   2.  Prevalence of low income and workless households limiting
 and Barrow Waterfront Business Park  disposable income
 3.  Local cultural assets such as the Dock Museum, Furness Abbey   3.  Weak housing markets in some areas, and a lack of quality housing
          and employment sites to attract and retain investment
 4.  Strength of local identity and community
   4.     Complex remediation requirements of brownfield land requiring large
 5.  Public sector assets to lever for economic growth
          scale investment to unlock potential
   5.     Viability gaps inhibiting investment to meet demand





 Five Defining...Opportunities   Five Defining...Threats

 1.  Major development sites including Marina Village (housing) and   1.  Climate change and flood resilience
 Barrow Waterfront Business Park (employment)
   2.     Government spending decisions including those related to defence
 2.  Opportunity presented by initiatives such as Future High Street,   and energy
 Heritage Action Zone and Town Deal to drive investment in   3.  Impact of Brexit, including on those export-oriented manufacturing
 regeneration
          businesses in Barrow
 3.  Private sector investment plans led by industry primes (BAE Systems)
   4.     Population projections forecasting a fall in population, impacting on
 4.  Proximity to natural resources facilitating growth in the energy sector   the demand for products and services
 (wind, gas, tidal etc)
   5.     Ageing of the population impacting on housing needs, health and
 5.  Geographical proximity of areas of need and opportunity to facilitate   social care
 good growth outcomes
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