Page 137 - Barrow Town Deal Board Agenda 14/4/2020

Concept 10

Overview Concept Strengths:

Development of activities to support Barrow’s tourism ▪ Good alignment with strengthening, diversifying and creating a
offer such as a programme of events and festivals and more resilient economy; creating an attractive and vibrant place
associated marketing and promotion, feasibility work to
develop a Barrow heritage attraction, brand and identity ▪ Strong case presented on how investing in the visitor economy
development and Barrow Ambassadors scheme. will improve resilience of Barrow and regenerate the town centre

▪ Potential to lever additional funding for a new visitor attraction
which could create a transformative and regenerative impact

▪ Good practice from elsewhere noted on how this type of
investment can secure positive growth in visitor numbers
Project Name Place Development – Culture &
Tourism
▪ Inclusive growth impacts through local community benefits from
Project Type Urban Regeneration & Land Use an enhanced cultural events and activity offer

Total Cost & TIP Funding £1m (fully funded by TIP)
Request Revenue Concept Weaknesses:

Location Barrow-wide ▪ Direct impacts are less clear given the type of activity to be funded
Direct outputs Programme of events and activity; ▪ Feasibility needs to be proven
brand and identity
▪ Dependencies include the FHSF bid which will, if successful, provide
Wider impacts Lever investment in culture/leisure
assets; increased visitor numbers; space for events
diversification of the local economy; ▪ No match funding requirement identified but will be required to sustain
increased footfall and spend; the programme
improved perception