Page 50 - Sustainability and entrepreneurship for CSO's and CSO networks Cambodia 1 November 2018

• Task
What differentiates your organisation from others? When you provide services for farmers for example, do people automatically think of your organisation as the number 1 or 2 provider?
Start with your belief - your reason to be
Once again the Why question: What is your organisations’ belief? Why do you exist, why do you bother others with your beliefs, your services, and your products? Your belief is the base of your marketing. Whatever message you communicate: show people, companies, and funders that you have a special mission, drive and values. It’s important to translate your belief and operations in marketing goals.
• Task
• Which media do you use? By which means do you want to get your message across? Do you use means like Twitter, Facebook, Weblogs, etc?
•
Who are your target groups?
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• What does your organisation look like, in all aspects including PR?
(location, flyers, website etc)
• What kind of image do you create?
• How Is the impact of your organisation communicated?
• Are your services and products being effectively communicated? •
• Do you actively ask stakeholders to join, support, cooperate, give feedback
or buy?
• Do you create a special experience among your stakeholders, how are
these experiences communicated (exciting, valuable, inviting, access to lifestyle or a community)?
Do you support your marketing messages with testimonials, expert comments, and research?
For whom and in which way is your offer beneficial to your stakeholders?
Marketing check
Yes
No
Does our organisation have a marketing strategy?
Is this strategy translated into SMART goals?
Do you have sufficient marketing budget?
Do you have marketing and communication staff?
Do you conduct stakeholder research?
Do you use different communication and marketing channels?
Preparation & Establishing goals
It is helpful to build a project team, where people can join hands and inspire each other, especially when it comes to creating new services. Also have external support ready when you need it. For example a brainstorm facilitator, consultant or businessperson. Furthermore, goals have to be set and to be translated into performance indicators. These indicators address your belief (mission), results and budget. What are your (SMART) targets for a new idea in year 1, 2 and 3?
When is a project successful and when is it not?
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