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Department of Marketing and

Distribution Management

Introduction
The Department of Marketing and Distribution Management was
established in 1996. It is the very first Marketing department in Taiwan
dedicated to the research and education in the area of Marketing. With the
proud history of delivering marketing knowledge, the department offers
three types of degree programs: B.S. Marketing and Distribution
Management, M.S. Marketing and Distribution Management, and M.S.
Chain Store and Franchise Management.
Degree programs

Degree Programs B.S. M.S.
Department of Marketing and Distribution Management
Graduate Program in Marketing and Distribution Management
Graduate Program in Chain Store and Franchise Management
*This degree program also offers executive education for the workforce.
The education programs build upon strong theoretical and practical foundations that include a variety of project
components considering the challenges and problems in the real-world settings. Having working with the global and
Taiwanese well-known organizations, our department has made important contributions to the business world.
Research
We have one of the largest groups of marketing academics in Taiwan. The size of faculty means that we have
specialists in most areas of marketing studies and our research activities are focused upon a range of themes, projects
and initiatives. Research by our faculty members covers a variety of important topics in Marketing, such as consumer
behavior, strategic marketing, digital marketing, and smart retailing. We disseminate our research through top
international journals, interdisciplinary conference presentations and academic activities. Most of our faculty members
work closely with marketing practitioners to ensure that the research we undertake has relevance for both commercial
and public-sector organizations.
Teaching
With the research and teaching skills of our esteemed academics, we offer two education programs: Marketing
Planning and Distribution Operations. The students under the programs can gain in-depth understanding of both
traditional and digital markets, and understand how they work. They are also being introduced to many theories,
methods and techniques that firms can use to connect with or shape the markets. The students also learn what firms can
do to uncover new and emerging consumer practices that may offer potential for creating new markets. Flexible
teaching courses and programs offer opportunities to tailor the students’ learning to their own strengths and interests.
Industrial Links
The department has a number of placement opportunities and internship courses in order for our students to apply what
they learn into practice. Linking what is learnt from theories and applied in work setting can not only increase learning
effect, but also get familiar with the industrial environment so as to gain professional and practical experience. Our
internship program has developed over 20 years and the results are of great renown. Students focus on developing
cross disciplinary professional expertise by emphasizing their internship experience, cooperation with practitioners,
and industries. We continuously enhance our range and quality of industrial placement in order to help our students
identify and achieve individual career aspirations.
Overseas Academic Exchange
This department actively promotes academic exchanges, visits and cooperation with well-known universities both at
home and abroad. On the one hand, this enhances academic standing of the department, while on the other, it widens
students' international perspectives along with improving their foreign language proficiency. In recent years, we have
developed overseas academic exchanges with the universities in USA, Germany, Austria, Japan and Thailand. We have
been actively promoting dual-degree programs and overseas relocation of teaching. Feedbacks from the students
indicate that such experiences greatly enhance the motivations and performance of their studies.

Contact

TEL: +886-7-6011000#34201~3
http://www.md.nkust.edu.tw/

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