Page 14 - PRACOT Proposal 2018

Marketplace is a venue for Art Evolution, ensuring the survival of Thai Classical Art in the digital age. As Thai consumers turn the online market of 2 Trillion baht a year economy, a new marketing method for Thai Classical Artist to take on the digital transition. It will be a slow evolution process for them to join the digital market, and PRACOT will be assisting them through this transaction. PRACOT Online marketing team will aid the artists from marketing their work, taking purchase order, and deliver the art in both physical and electronic form. Only through the secure channel can both buyers and sellers can assure the transaction. Particularly, the copyrights issue.
PRACOT project administrators and partners are aware of the online risk of copyrights infringement. As the Secretary of the Smithsonian, G. Wayne Clough, put it, “making a copy of the artwork in any form; physical or electronic, doesn’t make it another piece of art. It still is a copy of that artwork, which is entitled to copyrights.” PRACOT’s marketplace artists, who’s selling the artwork through the project website, will be automatically covered by the Thai Copyrights Law. PRACOT will provide an electronic form from the Department of Intellectual Property. Form will be issued along with the work submitted to the buyers. The project will also track the usage of the buyer to enforce the Copyrights Law and rights of the supplying artists.
The Artists Community is another feature built-in to the PRACOT website. This feature will be a place for idea exchange, referral, and member to member exchange corner. It’s a cyberspace aiming to let artists post for idea among their peers. Artists’ idea is the Thai Art and Culture assets to ensure the development and evolution of Thai Classical Arts. They may also help each other to set a team for a project, or even ask for a referral to get into a project. The next generation of Thai Classical can learn from the master in the Community. Art synergy among artists will be the rst of its kind. Bene ts for the community is boundless.
Project Administrator and Partners
PRACOT will be comprising of three parties; Ohm Foundation will be the project Administrator and operator, the Bangkok Metropolitan Administration will host the arts and cultural mapping of the city (mainly Rattanakosin Is- land), and the Ministry of Culture will host the seminar, knowledge, and experience. The structure of this project is purported to maximize the potential of each organization. Ohm Foundation is a non-pro t organization. The Bangkok Metropolitan Administration is the local government, who can facilitate local information of art and cul- ture. The Ministry of Culture will host the technical advisory body on art and culture, the artists in their respected eld, and research and archive needed to complete the project. The three organizations will co-decide of the scope of work that will constitute the content of PRACOT. They will also be the body who safeguard the public art and culture information. They will be making sure that copyrights of the stored art and culture conforms with the national, local, and public needs.
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