Page 18 - PRACOT Proposal 2018

6.Website Launching
PRACOT web marketing will have both the Online and Of ine launch. Our partner, Google and AIS will be campaigning the Launch for the Online Community. Using Search Engine Optimization (SEO), web launching will demonstrate a clear statistic of PRACOT exposure and market interaction. Other online media partner will include Thairath, Sanook, Instagram, and Twitter.
Of ine Media partner like Channel 3, Channel 7, Thairath, etc., will also be the channel for web launch- ing. PRACOT will use both News and Television programming to approach the market. In fact, Of ine Media tactic will be executed all along the process to raise public participation. After all, PRACOT does not belong to one person, company, or organization. It belongs to everyone.
7.Project Extension
The extension process will be working on the remaining objects; everyday life objects, Buddha Images, Architecture of Rattanakosin Era, and Marketplace & Community for Thai Classical Artists.
PROJECT SUSTAINABILITY
The sustainability is a built-in property from the beginning and designing of the project. PRACOT’s revenue will come from the following sources;
1.Endowment from the Project Administrators and Partners 2.Donation
3.Website Membership
4.Commission from Art Works Proceed
5.Fee for Intellectual Property Management
1.Endowment from the Project Administrators and Partners
The Ohm Foundation holds the Ohm Festival every year. The Foundation will commit 20% of its in- come to the operation of PRACOT. Ministry of Culture and the Bangkok Metropolitan Administration (BMA) will also be setting an annual budget to maintain and ensure the sustainability of the PRACOT project. The size of the budget is undergoing the budget approval process. It will be announced on October 1st, 2018.
2.Donation
Aside from the Public-Sector partnership, Private Sector will also donate both in-kind and cash 15