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DEMOGRAPHIC MISCONCEPTIONS continued
WE ARE FAR LESS
URBAN THAN WE THINK. Only 8% of Americans live in an urban downtown. More than half of the respondents believed that 22% or more of Americans lived in urban areas—a massive difference.
Of course, urban de nitions can vary, but our de nitions include all of the cities that have professional sports teams except for Green Bay and three others.
Even including all of the neighborhoods in those
cities, we can only get to 15% of Americans living urban. 64% of Americans live in the suburbs, and 15% live rural.
WE MOVE LESS OFTEN THAN WE THINK. Americans move once every nine years. The rule of thumb that began around 1990 that Americans move every six years is no longer true, and it is not just due to the Great Recession. American mobility has been steadily trending down for over 30 years.
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