Page 21 - Bagi Sites_December 17 use

DEMOGRAPHIC MISCONCEPTIONS continued
IN CONCLUSION, make the
best decisions possible using the free or low cost facts that are more readily available than ever. In particular, breaking
the population down by decade born will allow you to collect and analyze data in the most logical
METHODOLOGY
982 people completed
the survey, representing
a similar distribution to American adults other than an underrepresentation of those born in the 1990s (only 9% of respondents were aged 17–26).
way. Be ready to change your strategy when the world around you changes.
Burns Consulting promoted the survey on social media accounts, so the sample was likely skewed to executives and others interested in demographic and housing market research. We assume this is a highly educated group.
21