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DEMOGRAPHIC MISCONCEPTIONS continued
WE LOOKED AT THE RESULTS BY AGE GROUP, TOO and noted that our younger respondents were the least informed. Perhaps re ecting their own peer group, they chose much higher than actual education levels, far too many people
In conclusion, make the best decisions possible using the free or low cost facts that are more readily available than
ever. In particular, breaking
the population down by decade born will allow you to collect and analyze data in the most logical
distribution to American
adults other than an underrepresentation of those born in the 1990s (only 9% of respondents were aged 17–26). Burns Consulting promoted the survey on social media accounts, so the sample was
living urban, and a signi cant percentage even though California’s population was growing faster than Texas or Florida’s. Those approaching or already over the age of 65 were also far too high on the percentage living urban.
way. Be ready to change your strategy when the world around you changes.
METHODOLOGY
982 people completed the survey, representing a similar
likely skewed to executives and others interested in demographic and housing market research.
We assume this is a highly educated group.
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