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               • Gain and loss recognition principle.
               • Full disclosure principle.
            Whenever   resources   are   transferred   between   two   parties,   such   as   buying   merchandise   on   account,   the

          accountant must follow the exchange-price (or cost) principle in presenting that information. The exchange-price
          (or cost) principle requires an accountant to record transfers of resources at prices agreed on by the parties to
          the exchange at the time of exchange. This principle sets forth (1) what goes into the accounting system—
          transaction data; (2) when it is recorded—at the time of exchange; and (3) the amounts—exchange prices—at which
          assets, liabilities, stockholders' equity, revenues, and expenses are recorded.
            As applied to most assets, this principle is often called the cost principle. It dictates that purchased or self-
          constructed assets are initially recorded at historical cost. Historical cost is the amount paid, or the fair market

          value of the liability incurred or other resources surrendered, to acquire an asset and place it in a condition and
          position for its intended use. For instance, when the cost of a plant asset (such as a machine) is recorded, its cost
          includes the net purchase price plus any costs of reconditioning, testing, transporting, and placing the asset in the
          location for its intended use. Accountants prefer the term exchange-price principle to cost principle because it
          seems inappropriate to refer to liabilities, stockholders' equity, and such assets as cash and accounts receivable as
          being measured in terms of cost.
            More recently, the FASB in SFAS 157 has moved definitively towards fair market value accounting, or “mark-to-
          market”, which records the value of an asset or liability at its current market value (also known as a “fair value”)
          rather than its book value.

            SFAS 157 defines “fair value” as “the price that would be received to sell an asset or paid to transfer a liability in
          an orderly transaction between market participants at the measurement date”.
            It is also defined as “an exit price from the perspective of a market participant that holds the asset or owes the
          liability”, whether or not the business plans to hold the asset/liability for investment, or sell it.
            “The fair value accounting standard SFAS 157 applies to financial assets of all publicly-traded companies in the
          US as of 2007 Nov. 15. It also applies to non-financial assets and liabilities that are recognized, or disclosed, at fair
          value on a recurring basis. Beginning in 2009, the standard will apply to other non-financial assets. SFAS 157

          applies to items for which other accounting pronouncements require or permit fair value measurements except
          share-based payment transactions, such as stock option compensation.
            “SFAS 157 provides a hierarchy of three levels of input data for determining the fair value of an asset or liability.
          This hierarchy ranks the quality and reliability of information used to determine fair values, with level 1 inputs
          being the most reliable and level 3 inputs being the least reliable.
               • Level 1 is quoted prices for identical items in active, liquid and visible markets such as stock exchanges.
               • Level 2 is observable information for similar items in active or inactive markets, such as two similarly
              situated buildings in a downtown real estate market.

               • Level 3 are unobservable inputs to be used in situations where markets do not exist or are illiquid such as
              the present credit crisis. At this point fair market valuation becomes highly subjective.”
            Fair value accounting has been a contentious topic since it was introduced, For example, “banks and investment
          banks have had to reduce the value of the mortgages and mortgage-backed securities to reflect current prices”.
          Those prices declined severely with the collapse of credit markets as mortgage defaults escalated in the financial
          crisis of 2008-2009. Despite debate over the proper implementation of fair market value accounting, International


          Accounting Principles: A Business Perspective    204                                      A Global Text
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