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Return on equity (ROE) measures how effective a management is using a company’s
               assets in making profits. ROE is considered as the return on net assets since shareholders' equity

               is equal to a company’s assets minus its debt. ROE measures the profits made for each dollar
               from shareholders’ equity. The chart above presents that the ROE of Public Bank in is a downward
               trend from 2016 to 2018. The returns are 24.25%, 16.76% and 12.90% respective of the three

               years. The declining return means that the bank’s management is making poor decisions on
               reinvesting capital in unproductive assets. In order to enhance the ROE, Public Bank must be

               able  to  raise  their  operating  profit  margins.  Loans  with  higher  return  will  offer  better  profit
               opportunities. Through transactions and non-interest income activities, the bank can diversify its
               earnings. Public Bank can also broaden its differentiated products, such as wealth management

               and insurance to refine its ROE.

                   3.  Interest spread


                                                  Interest Spread



                                                                  1.91%
                                       2.00%
                                                    1.85%                         1.84%
                                       1.90%
                                       1.80%
                                                   2016           2017          2018
                                                            2016   2017  2018




                   Interest rate spread is the loans’ interest rate charged by financial institution to private sector
               customers minus the interest rate that commercial or similar banks paid for demand, time, or
               savings deposits. The main business of a bank is to manage the spread between the interest rate

               on deposits that the bank pays consumers and the rate that the bank receives from its loans.
               When a bank earns the interest from loans that is greater than the interest it pays on deposits, it

               produces income from the interest rate spread. In other word, net interest rates spreads are like
               profit margins. The bigger the spread, the more profitable the financial institution is likely to be.
               From the chart above, interest spread of Public Bank increases in 2017 and then fall in 2018. In

               2016, the interest spread is 1.85% and then it increases to 1.91% in 2017. However, in 2018, the
               interest  spread  declines  to  1.84%.  Public  Bank  generates  more  interest  income  from  its
               customers’ loans in 2017.



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