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workers are likely to hold several jobs and to experience several career shifts over their
                                   working lives. Because the job environment today is so different than it was for college
                                   students a generation ago, it requires a different set of skills.


                                   What Jobs and Employers Require
                                   As industry has given way to technology, more and more jobs demand knowledge
                                   work. Today’s employers also report that transferable skills—skills applicable to any
              KNOWLEDGE WORK
             Work that is primarily
            concerned with information   work or life situation—are what they need most in their employees. Workers who
                                   change jobs frequently may find that transferable skills are more important for employ-
       1     rather than manual labor.  ability than job-specific skills.
                                      The 2011 Job Outlook survey by the National Association of Colleges and Employ-
       CHAPTER                     employers are looking: 8
                                   ers (NACE) reports the following as the top ten skills and qualities for which




                                                    Detail orientation           Flexibility







                                       Strong work ethic          Teamwork skills        Verbal communication






                                                  Analytical skills            Initiative







                                      Problem-solving skills   Written communication        Computer skills





                                      According to the same survey, newly hired workers do not demonstrate enough
                                   mastery in these areas. Employers surveyed said they were only “somewhat satis-
                                   fied” with performance in 7 out of the 10 skill areas. The only areas in which
                                   employers felt “very satisfied” were computer skills, teamwork skills, and analyti-
                                   cal skills. 9


                                   College Builds Transferable Skills
                                   Graduating with a well-rounded educational base, in addition to your major concen-
                                   tration, will build your employability. If you put effort into your studies, you can
                                   develop transferable skills in every course you take. You can solve problems in math as
                                   well as in sociology; build a strong work ethic in a Spanish course as well as in bio-
                                   chemistry; develop verbal communication skills by speaking up in accounting class as
                                   well as in freshman comp. Even your leisure time can be productive. If you take the risk
                                   to participate in activities, you will build communication, teamwork, and problem-
                                   solving skills, just to name a few.

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