Page 33 - Demo

28Company he handwrote 3x5 card descriptions of the beers and their alcohol by volume to be displayed at the brewpub and on retail shelves. He said, %u201c[I was] one of the original beer nerds, trying to educate drinkers at the point of sales.%u201d99 Hunt and Moylan agree with Owens that consumers were looking for something new and fresh, and they eagerly drank it up. As the first brewpub in the US serving directly from the draft line, Owens helped set the expectation for all other brewpubs. His food option (required by law) was limited because Buffalo Bill%u2019s did not have a stove. The pub offered soup and sandwiches for lunch, with occasional pizzas, with materials bought at Price Club (now Costco).100 In the evening, as customers arrived after work, the kitchen closed and the place became a bar, serving beer and bagged chips. Owens proudly claims to be the first person to ban smoking in the bar in the mid1980s. He was tired of the lingering smell of cigarette smoke, cigarette butts littering the floor, and nicotine residue staining the glass windows and mirrors.101 While Buffalo Bill%u2019s was not quite like the family-friendly restaurant breweries that came later (as seen in figures 14 and 15), it was more comfortable than the average bar, with darts, a pool table, and a view of the breweryto keep customers entertained (as seen in figures 9 and 16).