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25Fig 7. Bill Owens, The Buffalo and Bill with Beer in BBB Before Opening. 1983, Black and White Photo. Bill Owens Personal Archives.When asked why he settled on the name Buffalo Bill%u2019s Brewery, Owens responded,I don%u2019t know. I wanted to name it after an American animal. I thought of the eagle and other kinds of stuff. Uhm, and I thought of Buffalo Bill%u2019s. I decided against Buffalo Bill. My name is Bill. So, I was deciding against Buffalo Bill because he killed so many Indians, and I would go with the buffalo as a natural animal. And I could buy a buffalo head to hand on the wall.86Figure 7 shows Owens with the eponymous buffalo head. While Owens liked the alliteration, he did like the aspirated %u201cp%u201d sound in pub, preferring the softer sound of %u201cBuffalo Bill%u2019s Brewery%u201d to %u201cBuffalo Bill%u2019s Brew Pub,%u201d yet both were used interchangeably at the time.87The original beer lineup was a lager, an amber, and a stout, styles often available in traditional English pubs. Buffalo Brew was a lager freshly made each and every week in five barrel (155 gallon) batches using 300 pounds of grain.88 Buffalo Amber was an ale with a dark golden to copper-brown color from additional crystal malt, barley that goes through a higher heat malting process resulting in caramelized sugars.89 Amber ales were the number-one selling craft