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34Fig 16. Bill Owens. Bill in the Brewhaus Stirring the Kettle, for the Tourists. No Date, Color Photograph. Bill Owens Personal Archives.Buffalo Bill%u2019s Brewery opened with a bang, literally. Bill Owens arranged for a saxophonist to play the William Tell Overture while local Civil War reenactors in full regalia shot off a cannon on B Street in downtown Hayward. Owens warned his neighboring businesses of the impending noise, but they were not concerned as they would be closed by 6pm on Saturday. Owens said,So we just waited till the traffic light turned, so there%u2019d be no traffic in front of it. Then we did %u201cduh-duh-duh, duh-duh-duh, BOOM!%u201d And the smoke%u2026 first off, it was like a stick of dynamite. Your clothes shook, we were in total shock of the noise. The smoke rolled across the street, blocked out the, good thing there was no traffic, you couldn%u2019t%u2019ve seen anything. And it kicked off the alarm at the bank, so the police department showed up. (laughs)102Though the brewpub was small at 2,075 square feet (see figures 9-14), it made quite an impact on the local community (figure 16). The cannoneers and saxophones returned every anniversary. The beer cost $0.07 per glass to make, and sold for $1.50. Because of its position as one of the first brewpubs, and because of his experience as a photojournalist, Owens was featured in numerous magazines are newspaper articles. A nine-page cover article about the burgeoning