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SECTION OF

INDUS TRIAL DESIGN

The main research focus of the Industrial Design Section Both research and teaching activities are conducted in
is on the early phases of innovation using a systematic, collaboration with companies and external organisa-
methodological and integrated design process to create tions to ensure the relevance and validity of projects
new products and solutions. Integrated design is the and knowledge creation. Our perspective on design is
integration of design, engineering and business aspects holistic with a focus on design as being a meaning mak-
into a synthesised proposal. ing activity. Products and solutions are perceived and
made sense of by the users and customer and are part
This includes research in design theories, models and of the business strategy and brand of companies. Thus,
methods for creating a shared point of departure and we apply a user and context-oriented approach to both
development process for work of cross-disciplinary research and teaching.
teams. The process from the search phase until synthe-
sis of a conceptual proposal, with an outset in wicked,
ill-defined problems, challenges and opportunities within
product and service development is the emphasis of our
research and teaching. The Design Driven approach is
used to attack a variety of challenges; ranging from con-
crete idea and product development, process and project
management to strategy and
business development.

CHRIS TIAN T OLLES TRUP
Head of Section
cht@create.aau.dk

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