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SECTION OF MEDIA  TECHNOL OG Y,

                                           COPENHA GEN




               The Media Technology section in Copenhagen (with its   ing people for real-world problems. Here, we follow a
               five research groups) spans across the many facets of   rigorous design-oriented process, where we identify the
               interactions between humans and digitality – ranging   need, design for that need, build the soft- or hardware,
               from direct interactions between humans and technolo-  evaluate it with end-users and iterate until the best solu-
               gy, to implicit reactive interactions, and to broader per-  tion is found. In addition to these direct interactions, we
               spectives of how technology can influence and enhance   also look at indirect interactions, where humans are not
               society as a whole. The key in both approaches is to have   directly aware of such yet, brain and muscle activity can
               the end user in mind, i.e., human-centered design. The   be detected. This area of research feeds into the direct
               section’s staff has diverse backgrounds both in terms of   interaction as well, thus closing the loop of interactions
               expertise as well as cultural, which allows us to explore   between humans and technologies.
               highly interdisciplinary areas in detail.
                                                              Designing for Society as a Whole
               Direct and Indirect Interactions               Besides looking at individual and direct interactions,
               between Humans and Computers                   we are also looking at how technology affects society
               We design, develop, and study interactive prototypes   as a whole. We are involved in designing services for
               including both software and hardware to investigate how   the broader population and managing those services.
               we can improve our direct interactions with technology.   In particular, we are interested in how service design
               By direct, we mean an explicit and dedicated interaction   as approach can facilitate exploration, co-creation and
                                    with a technology. We study   empowerment to address broad societal issues. Further-
                                        how virtual realities   more, we are also involved in designing lighting solutions
                                          help in the context of   that meet the need of end-users through contextual
                                            rehabilitation, and   analysis, concept design, prototyping, and evaluation. In
                                             how specialized   this field, we bridge knowledge from architecture, engi-
                                             computer games   neering, and computing technology.
                                              can help train-




                                            SEB AS TIAN BORING
                                            Deputy Head of Department
                                          sebo@create.aau.dk
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