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Multi-sensory experience Laboratory The Service System Design Laboratory
The research group work on virtual reality, augmented The Service Design Laboratory is dedicated to studying
reality, and multisensory experiences, exploring the combi- and applying service design, as an exploratory co-crea-
nation of different input and output modalities in interac- tive and empowering approach to address broad issues
tive applications. We are interested in both development of societal concern. The laboratories key areas of
of novel hardware and software technologies as well as research are service design management and strategy,
evaluation of users’ experiences. We apply our technologies civic service design and data driven service design. The
to health, rehabilitation, training, learning and entertain- three different areas are explored from a methodological
ment. We are particularly interested in researching topics perspective, defining methods and tools that can be used
related to sonic interaction design for multimodal environ- in the process of value co-creation and from an infra-
ments, simulating walking experiences, sound rendering structuring perspective, considering the socio-technical
and spatialization, haptic interfaces, cinematic VR and ecosystems and interactions that would support the
evaluation of user experience in multimodal environments. generation of value in services.

WEB: www.melcph.create.aau.dk WEB: www.servicedesignlab.aau.dk

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