Page 15 - BRC Brand Toolkit
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BRAND VOICE TOOLKIT
Key Message
1. ONE OF A KIND
The Boutique Retirement Club ... for those who want to call a one of a kind, luxury destination home.
2. VIBRANT
The Boutique Retirement Club ... for those who want the next chapter of their life to be a vibrant one.
3. FIRST CLASS
The Boutique Retirement Club ... for those who expect every need and whim to be met with first-class service.
