Page 16 - BRC Brand Toolkit
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BRAND VOICE TOOLKIT
Key Message 1: Story
The Boutique Retirement Club is one of a kind.
You could live anywhere — but chose to live here because there is truly nothing like it. You’re not a resident, you’re a member. As such, you’ll note well-curated details at every glance: revolving fine art placements; that enviable golf-course view; comfortable conversation in enclaves complete with fireplaces; and luxurious suites designed for the good life (with smart technology wired right in). All reserved for those with the taste and the means to enjoy it all.
The Boutique Retirement Club ... for those who want to call a one of a kind, luxury destination home.
