Page 18 - BRC Brand Toolkit

BRAND VOICE TOOLKIT
Key Message 3: Story
The Boutique Retirement Club is first class.
Imagine living at your Club. Where the staff knows your name, and your spouse’s, and your children, even your dog (whom they walk and pamper with treats). They fetch your dry cleaning, deliver your groceries, and make sure the last slice of your favorite pie is set aside for you. Think concierge- style service for you and your guests, every day.
The Boutique Retirement Club ... for those who expect every need and whim to be met with first class service.