Page 17 - BRC Brand Toolkit
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BRAND VOICE TOOLKIT
Key Message 2: Story
The Boutique Retirement Club is vibrant.
Work out with a trainer or stroll the walking trail, attend religious services, get a massage or a pedicure (or both), take an art class, do happy hour with neighbors at the wine bar, then wrap it up with dinner at the latest farm-to-table restaurant. It’s just one of many ways to design your Tuesday — or any typical day — at your new home.
The Boutique Retirement Club ... for those who want the next chapter in their life to be a vibrant one.
