Page 19 - BRC Brand Toolkit
P. 19
BRAND VOICE TOOLKIT
Brand Voice
The Boutique Retirement Club brand voice is ALWAYS:
+ Emotional
+ Engaging
+ Aspirational
+ Polished
The Boutique Retirement Club brand voice is NEVER:
+ Warm
+ Stuffy
+ Overly Casual + Trendy
+ Corporate
+ Cliched + Fussy
+ Clever
+ Confident + Clear
