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increase the supply of dogs needed by the country competitive society. Their focus was to find those
for explosive detection. The conference presenters who are consumers of propaganda and receptive
focused on three recent terrorist incidents in New to offers of valor, belonging and meaning. Their
York City. We learned how ISIS was able to recruit strategy was to convince them that they could
and train these terrorists, change strategies and put purpose and meaning back into their life. ISIS
adapt their methods by using print and social relies on the failed mind and those who lack self-
media, TV and internet technologies. Most of worth. They seek out failures in the job market
the presenters were bomb detection experts who who are the ideal candidates as an ISIS asset. Their
carefully explained how ISIS changes strategies strategy is to offer each recruit the opportunity
in an effort to bring the fight to our shores. to help themselves regain their self-worth with
They described how the three terrorists came to a simple strategy that reaches large audiences of
America via the lottery system and how ISIS was would-be terrorists who are easily motivated to
able to recruit and train them by using the skills become messengers of fear and destruction. The
of other people who cleverly crafted ideas and ISIS message is "you can do it; we can help".
slogans that successfully motivated
these recruits. With this help, ISIS In the past our government relied on
was astonishingly successful in the fact that our enemy would
their ability to deliver their “ wear uniforms, carry signs
message to a large pool and wave their flags. They
of potential recruits. ...their ability to intended to be noticed. This
Imbedded in their is no longer the case. With
plan was the use of adapt, combine that said, the conference
digital technology and instructors offered many
their ability to adapt ideas and ideas about how our
their methodologies enemy recruits, trains
to fit a variety of carefully craft and delivers destruction
changing targets. by quickly changing and
When applied to an their messages adapting. For example,
audience of potential they wear street clothes in
recruits, they were order to blend in and look
successful in offering them “ like ordinary citizens. It gives
ideas for using destructive them the cover they need to
technologies. Their old strategy move quickly, change direction
relied on training terrorists in and update their skills without being
other countries and sending them back noticed. This new approach speaks to
to do their destruction. This was expensive and their creativity and their willingness to adapt.
required boots on the ground in several countries. When coupled with a well-developed plan and a
Their new strategy trains them in the US, in their propaganda strategy they are able to deliver an
home towns, thus avoiding having their passports inspiring message of destruction and hate.
identified. This change in strategy also made it My second experience took me directly into an
more difficult for law enforcement officials to old but familiar area that we all know. It was the
identify and track them. It also made their new print and social media we all are exposed to in
strategy low-cost by only requiring the use of our daily news. This experience uncovered several
distance learning technology, print and social media groups who were willing to deliver incorrect
media and internet technology, all of which are information and deliver it in the form of fake
well-developed in this country. By adapting and news to a large and unsuspecting audience called
changing their old strategies, ISIS was able to the American public. What was uncovered was
train terrorists locally with little notice. With their effective use of false messaging combined
these changes, they were able to reach out and with questionable data delivered in a convincing
recruit three young men who were failures in our manner using print and social media, TV and
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