Page 29 - Chow Life - 2025 01 Spring
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     increase the supply of dogs needed by the country    competitive society. Their focus was to find those
          for explosive detection. The conference presenters   who are consumers of propaganda and receptive
          focused on three recent terrorist incidents in New   to offers of valor, belonging and meaning. Their
          York City. We learned how ISIS was able to recruit   strategy was to convince them that they could
          and train these terrorists, change strategies and    put purpose and meaning back into their life. ISIS
          adapt their methods by using print and social        relies on the failed mind and those who lack self-
          media, TV and internet technologies. Most of         worth. They seek out failures in the job market
          the presenters were bomb detection experts who       who are the ideal candidates as an ISIS asset. Their
          carefully explained how ISIS changes strategies      strategy is to offer each recruit the opportunity
          in an effort to bring the fight to our shores.       to help themselves regain their self-worth with
          They described how the three terrorists came to      a simple strategy that reaches large audiences of
          America via the lottery system and how ISIS was      would-be terrorists who are easily motivated to
          able to recruit and train them by using the skills   become messengers of fear and destruction. The
          of other people who cleverly crafted ideas and       ISIS message is "you can do it; we can help".
          slogans that successfully motivated
          these recruits. With this help, ISIS                              In the past our government relied on
          was astonishingly successful in                                       the fact that our enemy would
          their ability to deliver their                   “                       wear uniforms, carry signs
          message to a large pool                                                    and wave their flags. They
          of potential recruits.             ...their ability to                      intended to be noticed. This
          Imbedded in their                                                             is no longer the case. With
          plan was the use of                   adapt, combine                           that said, the conference
          digital technology and                                                         instructors offered many
          their ability to adapt                     ideas and                           ideas about how our
          their methodologies                                                             enemy recruits, trains
          to fit a variety of                   carefully craft                           and delivers destruction
          changing targets.                                                              by quickly changing and
          When applied to an                    their messages                           adapting. For example,
          audience of potential                                                         they wear street clothes in
          recruits, they were                                                          order to blend in and look
          successful in offering them                          “                     like ordinary citizens. It gives
          ideas for using destructive                                              them the cover they need to
          technologies. Their old strategy                                       move quickly, change direction
          relied on training terrorists in                                   and update their skills without being
          other countries and sending them back                         noticed. This new approach speaks to
          to do their destruction. This was expensive and      their creativity and their willingness to adapt.
          required boots on the ground in several countries.   When coupled with a well-developed plan and a
          Their new strategy trains them in the US, in their   propaganda strategy they are able to deliver an
          home towns, thus avoiding having their passports     inspiring message of destruction and hate.
          identified. This change in strategy also made it     My second experience took me directly into an
          more difficult for law enforcement officials to      old but familiar area that we all know. It was the
          identify and track them. It also made their new      print and social media we all are exposed to in
          strategy low-cost by only requiring the use of       our daily news. This experience uncovered several
          distance learning technology, print and social       media groups who were willing to deliver incorrect
          media and internet technology, all of which are      information and deliver it in the form of fake
          well-developed in this country. By adapting and      news to a large and unsuspecting audience called
          changing their old strategies, ISIS was able to      the American public. What was uncovered was
          train terrorists locally with little notice. With    their effective use of false messaging combined
          these changes, they were able to reach out and       with questionable data delivered in a convincing
          recruit three young men who were failures in our     manner using print and social media, TV and
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