Page 16 - BB_Jan_2020

TICLE

FEA TURE AR

Specialty Rooms

Wanted by Millennial Home Buyers

By Carmel Ford, NAHB

A laundry room is the the most popular feature out
most popular specialty of the 175 features listed in the
room (anything other than report. Figure 1 lists out the top
a bedroom, bathroom or ten specialty rooms wanted
kitchen) among Millennial by Millennials (sum of the
home buyers, with 86 percent desirable and essential/must
of them reporting that it have shares; hover mouse over
is a desirable (36 percent) bars for total shares).
or essential/must have (50 Coming in second on the
percent) room (Figure 1). most wanted specialty room
This data comes from a list is a dining room: 77 percent
recent NAHB report, What of Millennials want one (39
Home Buyers Really Want percent consider it desirable
(2019 Edition), which is based and 38 percent, an essential/
on a survey asking recent must have). After a dining
and prospective home buyers room, the third most popular specialty room is a home
about the features they want in a home and a community. office, wanted by 67 percent of Millennials. Not far down
Home buyers are asked to rank over 175 features (including the list in fifth place, is the closely related ‘study/den/library’
specialty rooms) on a four-tiered scale of do not want, specialty room (63 percent of Millennials want this room).
indifferent, desirable, and essential/must have. These two items on the list indicate that Millennials want
It is important to note that a laundry room is not only the a space dedicated to work or school-related activities in a
most popular specialty room among all home buyers, but home.

16 JANUARY 2020 | GREATER SAN ANTONIO BUILDERS ASSOCIATION