Page 11 - Peerless Performance Travelers Proposal

Included audiences are expanding.
The world’s leading programs are no longer only rewarding direct sales through incentives. There
is real value in rewarding people who support sales, build stronger relationships, especially within channel markets.
Marketing communications sells the idea, drives effort.
Awareness, interest and activation aren’t reserved for advertising and promotion to new and existing customers. They are vital to the success of Incentive programs.
To continuously motivate a sales professional, a strategic marketing communications strategy must continuously sell the purpose, value and benefits. Organizations are investing in marketing communications through social media, internal channels and other avenues as a way to ensure incentives and performance programs aren’t an occasional thought, but an everyday driver of performance.
“Companies should pursue emotional connections as a science – and a
strategy.”
–The New Science of Customer Emotions, Harvard Business Review
Impact is intended and measured.
Enterprise incentive solutions draw on increasingly sophisticated analytics engines to measure, understand and achieve specific outcomes – from behaviors and culture to emotion and results.
This proactive approach to incentive strategy creates predictable outcomes that build culture, drive engagement and create solutions for customers and partners. Program effectiveness can be understood and adjusted to be meaningful to employees and to organizations.
“Customization” allows for incentives to become more meaningful and impactful.
Technology makes it possible to customize what sales leaders want from incentives, whether it’s enhanced training or a personal experience.
11