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Course Title: Marketing Credit 0.5
Value:
Course Number: 107420 Term(s) Semester
Offered:
Prerequisite(s): None Open to 10, 11, 12
Grades:
Description: Marketing is the process of developing, promoting, and distributing goods and/or services to the satisfaction
of the customer. Students explore the basic marketing mix (product, price, place, and promotion) as well as Market
Research, Advertising, and Selling techniques in the application of classroom concepts with hands-on projects. Students
understand the importance of the sales and marketing functions in today’s business environment.
Course Title: International Business & Ethics Credit 0.5
Value:
Course Number: 107430 Term(s) Semester
Offered:
Prerequisite(s): None Open to 10, 11, 12
Grades:
Description: This project-based course provides an introduction to the national and global aspects of international
business. Students will perform extensive research to explore the cultural, economic, political, and legal environments of
global business including an overview of the risks, challenges, and opportunities inherent to competing in the global
marketplace. Throughout the course, students research and present global affairs updates to explore the impact of
international issues on the domestic and global business environments.
Course Title: Entrepreneurship Credit 0.5
Value:
Course Number: 107440 Term(s) Semester
Offered:
Prerequisite(s): None Open to 10, 11, 12
Grades:
Description: Learn what it takes to be a successful small business owner! Entrepreneurship takes students through the
process of conceiving, creating, and managing their own business. Students formulate and develop a business plan to
describe the organization, marketing strategies, and financial requirements of their new business based on the type of small
business they would like to own. Finance, accounting, marketing, and management issues are addressed from an
entrepreneurial perspective. If you’ve ever dreamed of being your own boss and running your own company, this is the
course for you!
Course Title: Sports & Entertainment Management Credit 0.5
Value:
Course Number: 107450 Term(s) Semester
Offered:
Prerequisite(s): None Open to 10, 11, 12
Grades:
Description: This course is designed for students who have an interest in the sports and entertainment industry. The course
is interdisciplinary in nature with a focus on the management of venues, sports, musicians, artists and events. Students
explore the content areas of college and professional sports, event planning, sponsorships, public image, endorsements,
legal issues, and the entertainment industry. Class activities include hands-on assignments, team activities, critical thinking
exercises, field trips, and speakers from places such as universities and local sports and entertainment organizations. The
2019-2020 Pine-Richland High School Program of Studies (Table of Contents) 85 | P a g e
