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SHATTERING STEREOTYPES
AND INSPIRING STUDENTS
How Rosendin is
Positioning Construction
as a Viable Career Option
n the Q3 issue of The Feeder, we highlighted the mission of our Workforce Development Team as they
work to grow the future construction workforce. Two major annual events that Rosendin participates
I in occurred in November 2023. These events are focused on shattering stereotypes and inspiring
students from all backgrounds to consider a career in construction as a viable option for their future.
In Phoenix, Arizona, Rosendin joined forces with 70 other Events like AZCCD attract young people into the construction
construction-related companies for the 2023 AZ Construction industry, strengthening the workforce pipeline for construction
Career Days (AZCCD), presented by the Association for companies that support regional growth.
Construction Career Development. For over 20 years, AZCCD
has promoted career opportunities in the construction industry, “The construction industry continues to face a shortage of
connecting 40,000 Arizona students to companies and training skilled workers. A goal of the annual AZCCD event is to highlight
opportunities. Rosendin participates in and sponsors the event local training opportunities that are emerging,” said Rose Ann
each year. This year’s event brought 4,518 students from 122 Canizales, President of AZCCD. “We want students to get excited
schools in 9 Arizona counties to introduce them to potential career about all the opportunities that are out there, and by bringing
paths in construction by showcasing new technologies and tools. together construction companies from around AZ and nationwide,
we can do that.”
Guest speakers included Arizona Governor Katie Hobbs and
Arizona Senate President Warren Petersen, who emphasized Rosendin’s booth allowed students to explore technologies that
the growing demand for skilled trade workers. Gov. Hobbs are advancing the construction industry. Students learned how
shared that Phoenix is second in the nation for active construction computer modeling is applied to construction projects and were
projects, with 37,000 new jobs expected in Arizona by 2031. guided on using Microsoft HoloLens and Oculus 2 VR goggles to
build a model car through an augmented reality training program.
10 | THE FEEDER