Page 5 - BUDGET 2022: MY WISH LIST
P. 5

‘Recover, Reconstruct and Rebound’
                                                                   BUDGET 2022: MY WISH LIST










         Further intensifying these export houses    Currently we observe a pharmaceutical
          and processing villages, to produce the     export trend. It is also a possibility. We are
          required quality to the export market is very   also proposing to capture it.
          critical to the export market.
                                                     ICT BPM arena, AI, Robotics and all IT
         In our wish list predominantly, promoting   products also an opportunity with skills
          our agro-based products and other           development will also be proposed.
          Industrial values that add value.
                                                     Spices also a new opportunity is doubling.
         Most of our exports are primary             The key to success is organic and Sri Lanka
          products. Like best of the world tea,       can drive this to a larger scale since we have
          cinnamon(Mexican market) , black pepper     this chemical-free concept that is highly
          (Indian market). The issue is why can’t     appealing. Claiming the Cleaner spices
          we add value and send it to Europe and      in the world has the edge for us to make
          to the rest of the world where those are    foreign income.
          considered as high valued markets?
                                                     We are also promoting the Chemical-free
         Market promotion activities through         concept where we look at insentifying the
          the budget. Trade Fairs is an option but    Organic fertilizer manufacturer.
          pandemic hinders participation.
                                                     Proposing to change the crop practices.
         However, via Zoom and new technology, we
          can meet bigger opportunities. Proposing    Proposing to Insentfying, producing seeds.
          a fairly large awareness programme to be
          used via budget, is to be on par with the
          online users to address a fairly larger crowd.
          Social Commerce is an emerging new trend
          and we need to use it to our advantage
          of cross-border marketing. That is Social
          media and E-commerce.
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