Page 126 - Selling secrets 5 18 2023

CHAPTER 12

How to Find Buyers

You now understand the importance of pricing and how
real estate today is largely driven by technology. How do
you find buyers? The two most valuable tools for finding
ready buyers are the previously covered strategic pricing
and an aggressive on-line marketing plan.

According to recent National Association of REALTORS”
surveys, 36% of home buyers first found the home
they purchased on the Internet. Real estate agents were
consulted at the same rate as the Internet but were not the
first choice of buyers. Only 2% found homes in the
local newspaper; 9 of 10 home shoppers use the Internet to
search for properties using syndicated realty websites.

Your home can be seen from anywhere; however, you
shouldn’t rely on exposure alone. Smart agents will feature
your home on websites directed at buyers. Website search
functions should filter results by using criteria such as
schools, neighborhoods, and subdivisions. Buyers look for a
house in a place that fits their lifestyle.

The dedicated website should provide a wealth of
information to buyers regarding proximity to schools,
shopping centers, restaurants, and entertainment. This is
an excellent way to find interested buyers. When a buyer is
deciding where to live, you want your home included in the
search results. A website can include links to local attractions
and restaurants that give a feel for your neighborhood and
surrounding amenities.

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