Page 121 - Selling secrets 5 18 2023
P. 121

The man who lived nearby knew the bank had been trying
        to foreclose on the property. He did some research on the
        foreclosure at the courthouse. He found out the bank had
        successfully foreclosed on it. Knowing it had to be listed
        somewhere, he went on-line and searched through all of the
        properties for sale until he found the listing. To his surprise,
        it was priced well below the market.

        Had  the  bank  and  agent  not  made  mistakes,  the  two
        originally interested buyers would have made offers and
        likely started a bidding war. There is a good chance the two
        buyers would have driven the price up to the fair market
        value.  Most bank-owned  properties  are  priced  below
        market  for  a  reason.  Banks  will  discount  homes  they  sell
        because they sit empty for months, and the banks typically
        have no knowledge of their condition.

        The bank missed a full-price sale and lost $33,000. The
        property was acres of raw pasture. There were no unseen
        problems with it. The buyer had lived down the road from it
        for years and was very familiar with it. He submitted their


        asking  price,  and  the  bank  accepted  it.  He  saved  $33,000
        because the bank’s agent didn’t perform well and
        substantially under-priced the property. The bank suffered a
        significant loss.

        ERRORS IN PRICE ADJUSTMENT ARE COSTLY

        There are times when pricing adjustments may need to be
        considered. For instance, let’s look at Joe and Shara’s
        situation. Comparable Home A: $362,000. Comparable
        Home B: $343,000. Joe and Shara’s Home: $342,000.
        Comparable Home C: $342,000. Comparable Home D:



                                                                      111
   116   117   118   119   120   121   122   123   124   125   126