Page 82 - Iconic Restaurateurs - The Entrepreneur Mag Ed. 3
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The Mango Tree                                                                                                 Reviewd

       The demographics: Ensure the target market of your restaurant   and supervisors, food and beverage purchasing, receiving and
       matches the demographics of the area.                 storing products, food preparation, foodservice, food cleaning and
                                                             dishwashing, marketing and sales, public relations, accounting and
       The competition of the area: Some nearby competition can help   auditing, and bar services.
       with marketing. But it’s wise to have enough of a distance that you
       can still guarantee a solid pool of customers who won’t be easily   9. Advertise Your Restaurant                     By Zainab Faizal
       drawn to another similar place.                       Advertising is critical for various reasons. First and foremost,     he Mango Tree has always been an iconic Indian restaurant   Garlic Naan
                                                                        prospective customers should be able to find basic        in Sri Lanka for over 16 years. From being the very first to   This naan doesn’t only look amazing but is also slathered with garlic
                                                                        information about your restaurant. Secondly, they   T tantalize locals with exquisite North Indian cuisine, they are   butter, freshly chopped garlic and green chili! YUM!
                                                                        should feel enthused to try out your new eatery.    still managing to capture the hearts and bellies of most of us when
                                                                        Below are some tips to create excitement around     it comes to some of their iconic dishes! Mr. Hitesh, the manager   Lachaa Paratha
                                                                        your restaurant:                                    of Mango Tree hails from the North of India as well, and he did   This layered goodness hails from the North of India and is made
                                                                                                                            bring more insight into the food culture of India saying that each   from atta flour. The perfect bread to enjoy the Curries!
                                                                        •   Use social media                                region has their very own unique take on different dishes, bringing
                                                                        •   Build an attractive website                     together extraordinary ingredients and creating magical flavors   Mango Lassi
                                                                        •   Place ads in the local paper                    that the whole world enjoys! We tried a few of the dishes that are   A sweet concoction of mango and curd. The one at Mango Tree is
                                                                                                                            extremely popular at the Mango Tree, and here’s our verdict.   most certainly a must try!
                                                                        •   Offer promotions to new guests
                                                                                                                            Chicken Kalimiri Tikka                                Kulfi
                                                                        10. Host a Soft Opening
                                                                                                                            Chicken Tikka takes multiple forms and this one’s specialty is the   If you think your everyday ice cream is amazing, you haven’t tried
                                                                        You've heard the old adage "Practice makes perfect."
                                                                                                                            grounded black pepper. We’re talking about soft, juicy chunks of   a rich, creamy delicious kulfi. There are so many flavors to choose
                                                                        The same goes for restaurant openings. Consider
                                                                                                                            meat packed with lots of flavor and spice making this the perfect   from, but they’ve got the mango and the original. Holy smokes, this
                                                                        hosting a soft opening for a limited number of people   way to start the meal.                            really put your usual vanilla ice cream to shame.
                                                                        before opening your restaurant's doors to the public.
                                                                        This "test run" strategy allows you to home in on   Paneer Tikka                                          Gajjar Halwa
                                                                         specific mealtimes to see where your staff could be   The secret to Mango Tree’s paneer is the fact that they make it in   If you thought carrots are just for salads, then you haven’t tried this
                                                                           more efficient.                                  house with the freshest ingredients. The paneer tikka will change   carrot halwa dessert.
       6. Permits and Licenses                                                                                              your perception of cottage cheese. It was cut into thick squares,
       To open a new restaurant, you'll need to obtain several federal,     Getting your new restaurant off the ground      slathered in spices and grilled to perfection. Crispy, chewy and
       state, and local permits and licenses. It can be worthwhile           can feel like a daunting task. However, as the   milky and if you get a bite of freshly sliced onions too, I can assure
                                                                                                                            you that you haven’t tried anything quite as amazing as this!
       to have legal counsel when filing for restaurant permits and          restaurant industry continues to grow, and
       licenses to make sure you complete every necessary step.             foodservice trends continue to diversify, there   Mutton Biryani
                                                                              is always room for another extraordinary      Biriyani is yet another iconic dish in India, mostly due to the fact
       7. Find an Equipment and Food Supplier                                   eatery. With detailed planning and          that you’d find a different version across various regions. The
       A constant, reliable source of equipment and                             successful execution of your unique ideas,   original biriyani was always mutton, it was only later where they
       ingredients at reasonable prices must be                                  your restaurant business can flourish.     introduced the chicken, seafood and vegetarian biriyani. This was
       established and maintained to ensure                                                                                 once again packed with flavor and each grain was worth the bite!
       restaurant success. A wholesale
                                                                                                                            Butter Chicken
       restaurant supplier, like us, can help
                                                                                                                            I’m possibly the biggest butter chicken fan. We’ve tried so many
       you find many of your needs in one
                                                                                                                            across Sri Lanka and the world and haven’t come across something
       place. We specialize in high-quality
                                                                                                                            as unique as the one at Mango Tree. The secret to theirs is that they
       restaurant equipment and have a full-time
                                                                                                                            add the butter to the curry itself, whereas most places just pour a
       customer service team who are experts on our
                                                                                                                            little on top as a finishing garnish. Unbelievably rich in flavor and
       products.
                                                                                                                            the portions were rather massive!
       8. Hire the Right Staff                                                                                              Dhal Makhani
       One major step of opening a restaurant is hiring                                                                     While the dhal fry is extremely popular, the dhal makhani stands on
       staff to carry out the operation of your restaurant                                                                  as a strong dish for the fact that it’s black lentils. The flavors might
       every day. Consider all roles that need to be filled                                                                 differ massively from your usual dhal but this is yet another rich
       at your particular restaurant before hiring staff.                                                                   dish and you can infact call it the vegetarian version of the butter
       This may include human resources management                                                                          chicken because of the rich intense flavors.




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       The Entrepreneur                                                                                    Page | 80        The Entrepreneur                                                                                    Page | 81
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