Page 83 - Iconic Restaurateurs - The Entrepreneur Mag Ed. 3

The Mango Tree Reviewd

The demographics: Ensure the target market of your restaurant and supervisors, food and beverage purchasing, receiving and
matches the demographics of the area. storing products, food preparation, foodservice, food cleaning and
dishwashing, marketing and sales, public relations, accounting and
The competition of the area: Some nearby competition can help auditing, and bar services.
with marketing. But it’s wise to have enough of a distance that you
can still guarantee a solid pool of customers who won’t be easily 9. Advertise Your Restaurant By Zainab Faizal
drawn to another similar place. Advertising is critical for various reasons. First and foremost, he Mango Tree has always been an iconic Indian restaurant Garlic Naan
prospective customers should be able to find basic in Sri Lanka for over 16 years. From being the very first to This naan doesn’t only look amazing but is also slathered with garlic
information about your restaurant. Secondly, they T tantalize locals with exquisite North Indian cuisine, they are butter, freshly chopped garlic and green chili! YUM!
should feel enthused to try out your new eatery. still managing to capture the hearts and bellies of most of us when
Below are some tips to create excitement around it comes to some of their iconic dishes! Mr. Hitesh, the manager Lachaa Paratha
your restaurant: of Mango Tree hails from the North of India as well, and he did This layered goodness hails from the North of India and is made
bring more insight into the food culture of India saying that each from atta flour. The perfect bread to enjoy the Curries!
• Use social media region has their very own unique take on different dishes, bringing
• Build an attractive website together extraordinary ingredients and creating magical flavors Mango Lassi
• Place ads in the local paper that the whole world enjoys! We tried a few of the dishes that are A sweet concoction of mango and curd. The one at Mango Tree is
extremely popular at the Mango Tree, and here’s our verdict. most certainly a must try!
• Offer promotions to new guests
Chicken Kalimiri Tikka Kulfi
10. Host a Soft Opening
Chicken Tikka takes multiple forms and this one’s specialty is the If you think your everyday ice cream is amazing, you haven’t tried
You've heard the old adage "Practice makes perfect."
grounded black pepper. We’re talking about soft, juicy chunks of a rich, creamy delicious kulfi. There are so many flavors to choose
The same goes for restaurant openings. Consider
meat packed with lots of flavor and spice making this the perfect from, but they’ve got the mango and the original. Holy smokes, this
hosting a soft opening for a limited number of people way to start the meal. really put your usual vanilla ice cream to shame.
before opening your restaurant's doors to the public.
This "test run" strategy allows you to home in on Paneer Tikka Gajjar Halwa
specific mealtimes to see where your staff could be The secret to Mango Tree’s paneer is the fact that they make it in If you thought carrots are just for salads, then you haven’t tried this
more efficient. house with the freshest ingredients. The paneer tikka will change carrot halwa dessert.
6. Permits and Licenses your perception of cottage cheese. It was cut into thick squares,
To open a new restaurant, you'll need to obtain several federal, Getting your new restaurant off the ground slathered in spices and grilled to perfection. Crispy, chewy and
state, and local permits and licenses. It can be worthwhile can feel like a daunting task. However, as the milky and if you get a bite of freshly sliced onions too, I can assure
you that you haven’t tried anything quite as amazing as this!
to have legal counsel when filing for restaurant permits and restaurant industry continues to grow, and
licenses to make sure you complete every necessary step. foodservice trends continue to diversify, there Mutton Biryani
is always room for another extraordinary Biriyani is yet another iconic dish in India, mostly due to the fact
7. Find an Equipment and Food Supplier eatery. With detailed planning and that you’d find a different version across various regions. The
A constant, reliable source of equipment and successful execution of your unique ideas, original biriyani was always mutton, it was only later where they
ingredients at reasonable prices must be your restaurant business can flourish. introduced the chicken, seafood and vegetarian biriyani. This was
established and maintained to ensure once again packed with flavor and each grain was worth the bite!
restaurant success. A wholesale
Butter Chicken
restaurant supplier, like us, can help
I’m possibly the biggest butter chicken fan. We’ve tried so many
you find many of your needs in one
across Sri Lanka and the world and haven’t come across something
place. We specialize in high-quality
as unique as the one at Mango Tree. The secret to theirs is that they
restaurant equipment and have a full-time
add the butter to the curry itself, whereas most places just pour a
customer service team who are experts on our
little on top as a finishing garnish. Unbelievably rich in flavor and
products.
the portions were rather massive!
8. Hire the Right Staff Dhal Makhani
One major step of opening a restaurant is hiring While the dhal fry is extremely popular, the dhal makhani stands on
staff to carry out the operation of your restaurant as a strong dish for the fact that it’s black lentils. The flavors might
every day. Consider all roles that need to be filled differ massively from your usual dhal but this is yet another rich
at your particular restaurant before hiring staff. dish and you can infact call it the vegetarian version of the butter
This may include human resources management chicken because of the rich intense flavors.

Page | 79
The Entrepreneur
The Entrepreneur Page | 80 The Entrepreneur Page | 81