Page 3 - Holiday PK_E
P. 3
Be
the most
you,
you can be.
The Holiday campaign celebrates the
individuality of our customer and underlines
the fact that she is more than a clothing size.
The overall message:
With a variety of messages, the campaign
demonstrates that our customer is that’s when you’re the most you,
multifaceted. you can be.
Key messages are used for specific categories:
The most in your flow
ActiveZone
The most five more minutes
Cozy sweaters
The most ready to mingle
Festive dressing
The most I got this
Work-from-home / Smart dressing
