Page 5 - Holiday PK_E

As you are already aware, the Addition Elle collection
is currently presented as a destination capsule
in‑store, which makes finding it easy for fans of the

brand. It also facilitates introducing new customers to
the Addition Elle products.

Inform customers
This merchandising strategy is currently being that the Addition
Reminder
evaluated and will remain in effect until the end of Elle fits closer to
the body than
the year. Penningtons’.

The Addition Elle brand is also receiving attention

through a lookbook, which customers will receive
(by mail) in November. A copy of the lookbook will

be available at each location. Additional information
about the various promotions and activations around
the Addition Elle brand will be shared with you on the

Forum in November.

Please note that some styles in the lookbook are

online exclusives (or in selected stores only). They are Focus for lookbook
clearly identified as such but some customers might The brand includes three favourite and best-selling categories.
be coming in‑store to look for them. Intimates: with its star, the Déesse bras;

Footwear: Addition Elle’s own label as well as specialty brands
such as Skechers, Clarks and Steve Madden.
Loungewear: a year-long success but also a great gift-giving

solution for the Holidays.
now exclusively at
In addition to new clothing collection, the Holiday collection offers

festive options for fans of the brands, including the star-printed shirt,
a key element of this grouping.